Greece Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

Greece Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028


Summary

“Greece Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Greek market.

The number of live births in Greece declined by 7% during 2016-22, reaching 85,100 in 2022. This resulted in a baby population of 255,200 in 2022. The GDP of Greece grew by 6.1% in 2022, owing to the favorable economic conditions, while consumer price inflation stood at 9.6%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 0.5% during 2016-22. In volume terms, sales contracted in 2022 declining at a CAGR of 1.7% during 2016-22. Baby milks remained the largest category in value terms with 61.5% of the baby food sector, followed by baby cereals & dry meals. Danone and Nestlé were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 60% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in Greece. The market for baby food in the country is expected to increase in value terms during 2022-28, registering a CAGR of 3%.

What else does this report offer?
  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of baby milks category declined from EUR46.9 million ($52 million) in 2016 to EUR46.6 million ($49.1 million) in 2022, registering a negative CAGR of 0.1%.
  • The baby cereals & dry meals category grew from EUR23.6 million ($26.1 million) in 2016 to EUR25.6 million ($27 million) in 2022, registering a CAGR of 1.4%.
  • Value sales of baby wet meals and other category increased from EUR3.2 million ($3.5 million) in 2016 to EUR3.6 million ($3.8 million) in 2022, registering a CAGR of 2%.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Greece Compared with Other Leading Countries in Western Europe
    • PCC and PCE of Greece Compared with Global and Western European Markets
  • Background
    • Births - Live Birth Rates
    • Births - Birth Rates by Region
    • The Consumer: Survey Insights
    • Sociodemographic Trends
    • Working Women
    • Working Women - Legislation
    • Breastfeeding Trends - Prevalence
    • Regulations
  • Overview
    • Greece Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
  • Category Analysis
    • Baby Milks
      • Market Size Analysis - Category: Baby Milks
      • Baby Milks: Per Capita Trends
      • Baby Milks: Per Capita Trends by Age Group
      • Baby Milks: Segmentation
      • Baby Milks: Manufacturers & Brands
    • Baby Cereals & Dry Meals
      • Market Size Analysis - Category: Baby Cereals & Dry Meals
      • Baby Cereals & Dry Meals: Per Capita Trends
      • Baby Cereals & Dry Meals: Segmentation
      • Baby Cereals & Dry Meals: Manufacturers & Brands
    • Baby Wet Meals & Other
      • Market Size Analysis - Category: Baby Wet Meals & Other
      • Baby Wet Meals & Other: Per Capita Trends
      • Baby Wet Meals & Other: Segmentation
      • Baby Wet Meals & Other: Manufacturers & Brands
    • Baby Finger Food
      • Baby Finger Food: Segmentation
  • Production and Trade
    • Imports
    • Exports
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
  • Economic Background
    • GDP Growth and Inflation
  • Prospects and Forecasts
    • Future Trends
  • Definitions
    • Definitions - Category
    • Definitions - Terminology
  • Appendix
    • Baby Population: A fall of 0.9% is expected during 2022-28
    • Sector Value: In 2022, the market's value sales amounted to $79.8 million
    • Sector Value: In constant price terms, sales decreased by 8% during 2016-22
    • Sector Volume: Baby food consumption amounted to 3.78 million kg in 2022
    • PCE: Expenditure per baby aged 0-36 months stood at $312.8 in 2022
    • PCE: Spending in real terms decreased by 0.6% during 2016-22
    • PCC: Intake per baby aged 0-3 years stood at 14.8kg in 2022
    • Baby Milks: First-stage milk accounted for 45.8% of value sales in 2022
    • Value Forecasts: During 2022-28, the market's overall value is set to increase by 19.3%
    • Value Forecasts: Value sales are set to total EUR78.7 billion ($82.7 million) in 2028
    • Volume Forecasts: Baby food consumption will total 3.94 million kg in 2028
    • Per Capita Forecasts: PCE is expected to reach $376 per baby in 2028
    • Per Capita Forecasts: PCE is anticipated to reach EUR310.8 ($326.4) in 2028
    • Per Capita Forecasts: Intake per baby aged 0-3 years is set to stand at 15.6kg in 2028
    • Exchange Rates (LCU per $)
    • Store Checks: The baby cereals & dry meals category recorded the largest share of SKUs
  • Methodology

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