Global Value Apparel Market to 2029

Global Value Apparel Market to 2029

Summary

This report offers an analysis of both the historic and forecast data of the global value apparel market through to 2029. It provides a insights into key trends within the value market, alongside sales and growth across different regions and category groups. It also highlights key global value apparel brands and their current competitive position.

The value apparel market experienced growth of 4.1% in 2024 to $278.4bn, holding resilient compared to other price positions as consumers looked for more affordable options amidst inflationary pressures. The Americas will remain the largest region in the value apparel market and is forecast to further grow its share from 39.0% in 2024 to 40.0% in 2029, growing at a CAGR of 5.5%, thanks in part to the strong growth of Shein and Primark in the US, and the growing economies within Latin American. Shein remained the uncontested champion in the value apparel market in 2024, with its market share rising 1.6ppts to 11.7%, as its affordable prices and instant response to trends continued to appeal to consumers.

Scope

• Demand for value apparel to remain high as economic struggles force many shoppers to trade down
• The Americas will remain the largest value market, with growth driven by Shein as well as Primark’s expansion
• The value footwear market will continue to be inhibited by a preference for specialist sports brands

• Gain an understanding of the drivers and inhibitors in the global value apparel market
• Understand where the demand lies within the global value apparel market across categories, and retailers, to allow you to maximise customer acquisition.
• Identify the key approaches brands are taking to stand out in the global value apparel market, and how you can adapt these to fit your own business.