Global Sportswear Market to 2028

Global Sportswear Market to 2028

Summary

The Global Sportswear Market to 2028 report offers comprehensive insight and analysis of the Global sportswear market, the major players, the key trends, channel, category, regional, sports activity performance, and consumer attitudes.

The global sportswear market experienced a slight slowdown in 2023, rising 5.3% to $422bn, outperforming total apparel again. The online channel saw a minor deceleration also, growing by 6.9%, with online penetration increasing 0.5ppts, aided by the convenience and wide range of products available via the channel. Nike continues to dominate the sportswear market, however it has lost share in 2024 with its lag in innovation driving consumers to shift towards competitors like On and Hoka.

Scope

• Though sportswear will continue to outperform apparel, its growth will be more muted out to 2028 as it reaches maturation in Western markets.
• Despite growth softening, sportswear will continue to rise as a proportion of total apparel thanks to its multifunctional nature and focus on health and fitness.
• Online penetration will continue to grow as shoppers prefer the channel’s convenience and easy product and price comparisons.

Reasons to Buy

• Understand where the demand lies within the Global sportswear market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
• Learn how continued inflationary challenges will impact the Global sportswear market, and which players are most at threat from changing consumer habits.
• Identify the key approaches brands are taking to stand out in the Global sportswear market, and how you can adapt these to fit your own business.