Global Sportswear Market to 2027

Global Sportswear Market to 2027

Summary

The Global Sportswear Market to 2027 report offers an analysis of both the historic and forecast data of the global sportswear market through to 2027. It provides a brief of the key trends along with sales and growth across different regions and category groups. It also highlights the top global sportswear brands and their current competitive position.

The global sportswear market grew 6.4% to $441.0 in 2022, as consumer apparel preferences remained geared towards sportswear styles. In 2023, while growth slowed to 4.6% due to high inflation in Europe and North America weighing heavily on consumer spending, the sportswear market continued to outperform the total apparel market, as the versatility and comfort of athleisure items remained highly desirable as value for money became more important, and consumers continued to prioritize their health and fitness and try out new sports.

Key Highlights

Sportswear performance is anticipated to pick up again in 2024 as easing inflation allows consumer confidence to improve, though will gradually slow out to 2027 as the market becomes more etablished.

Between 2022 and 2027, sportswear growth will be highest in Asia-Pacific, as its large emerging middle-class continues to embrace global trends such as streetwear and athleisure.

The luxury segment of the global sportswear market will experience the strongest growth in the forecast period, as more designer brands focus on incorporating sports elements into their designs to tap into the athleisure and streetwear trends.

Online penetration will continue to grow in the market, as new brands launch as online pureplays, and young shoppers continue to prefer the convenience and wide choice the channel offers.

Reasons to Buy

• Find out what is driving the sportswear market's strong growth, and the differentiation between categories out to 2027.
• Learn about the geographical differences within the sportswear market, and which are the key countries driving growth in the market.
• Identify what makes the leading sportswear players successful and how you could integrate these strategies within your own business.