Global Shopping Trends: Online Shopping
Summary
This report provides in-depth analysis of the latest trends in global online shopping, covering the consumer insights driving online shopping by country, market dynamics and the impact of new technology on the online retail channel
Technological advancements will boost non-essential online spend
Younger generations drive online sales and are more open to AR technology
Expansion by international players threatens to diminish domestic ecommerce sales
Scope
- The global online market is expected to grow 22.5% between 2024 to 2028, to £3,119.4bn
- Electrical purchases have the highest percentage of online sales across all sectors globally at 65.3%
- 49.4% of respondents in China agreed they would use AR to choose which item to buy
- Pessimism towards the usefulness of chatbot answers is highest among consumers in Spain (53.5%) and the United States (53.1%)
- Understand the current and future trends impacting and creating opportunities for online retailers in the global market, and how competitors are enhancing their online capabilities
- Discover how consumers like to shop online by sector and their sentiment towards new technology in online retailing
- Uncover how consumers across six global countries expect their spending habits online to change in the next three months by age
- Executive Summary
- Key Trends Within Online Shopping
- Key Trend: Extended reality and virtual stores
- Key Trend: Personalization using AI
- Key Trend: Improving the user experience
- Key Trend: Buying from international retailers
- Consumer Insights
- Consumer Insights: Shopping online by country
- Consumer Insights: Shopping online by age, by country
- Consumer Insights: Online versus offline spend by channel, sector and country
- Consumer Insights: Using AR (Augmented Reality) Technology
- Consumer Insights: Using AR technology by age, by country - Agree
- Consumer Insights: Using customer service chatbots
- Methodology
- Methodology: Consumer survey work
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