Global Online Retailing to 2028

Global Online Retailing to 2028 Summary The global online retailing report provides analysis, market forecasts, consumer insight and retailer data in the global online retail market to 2028. The global online market is forecast to showcase a CAGR of 6.3% between 2024 to 2028, reaching sales of $4,142 billion. This growth is anticipated to be fueled by investments in e-commerce capabilities, including retailers’ technological capabilities, as well as the expansion of international players. The Asia-Pacific online retail sector continues to lead the global online market, boasting a 42.7% share in 2023. The region's swift expansion has garnered investments from prominent retailers, including Amazon and Walmart. In 2023, Amazon continued to assert its dominance in the global online retail market, capturing a market share of 6.9%, an increase from 6.5% in the previous year. Scope - Future growth of the global online retail market will be driven by technological advancement - Asia-Pacific takes the greatest regional share of the online retail sector in 2023, followed by the Americas - Amazon dominates global online retail market, driven by its strong logistical prowess Reasons to Buy - Understand where the demand lies within the Global online retail market across various price positionings, categories, and brands, to allow you to maximise customer acquisition. - Learn how continued inflationary challenges will impact the Global online market, and which players are most at threat from changing consumer habits. - Identify the key approaches brands are taking to stand out in the Global online retail market, and how you can adapt these to fit your own business.


  • Executive Summary
  • Key Trends in the Global Online Retail Market
    • Global Online Retail Market Drivers
    • Global Online Retail Inhibitors
    • Key Trend: Artificial intelligence boosts capabilities of online retailers
    • Key Trend: Omnichannel retailing helps retailers digitally expand their reach
    • Key Trend: Customers globally are more inclined to buy from international retailers
    • Key Trend: AR reduces customer returns and enhances satisfaction
    • Key Trend: Live commerce fuses real-time streaming with shopping
    • Strategies for Success
  • The Global Online Retail Market: Global Market Size with Forecasts to 2028
    • Global Online Retail Market 2018, 2023 & 2028(f)
    • Global Online Retail Market
    • Global Online vs Offline Retail Market, 2018-2028
    • Global Retail Online vs Offline Growth, 2018-2028
  • The Global Online Retail Market: Channel Performance to 2028
    • Global Online Retail Market by Channel Segment, 2018-2028
    • Global Online Retail Market by Channel Share
  • The Global Online Retail Market: Regional performance with Forecasts to 2028
    • Global Online Retail Market by Region 2018, 2023 & 2028
    • Global Online Retail Market by Regional Growth 2018-2028
    • Global Online Retailing Regional Summary
    • Top 10 Global Online Retail Markets
  • The Global Online Retail Market: Category Performance with Forecasts to 2028
    • Global Online Retail Market by Category 2018-2028
    • Global Online Retail Market by Category Growth 2018-2028
    • Global Online Retail Sales By Category 2018 - 2028
    • Growth In Global Online Retailing By Category 2023 - 2028
  • The Global Online Retail Market: Consumer Trends
    • Consumer Research Highlights
    • Online versus offline spend by channel, by sector
    • Frequency of Online Shopping
    • Opinions on online buying habits
  • The Global Online Retail Market: Top Online Retailers
    • Top 10 Global Online Retailers
    • Top 10 Online Retailers in Americas
    • Top 10 Online Retailers in Europe
    • Top 10 Online Retailers in APAC
    • Top 10 Online Retailers in MEA
    • Retailers in Focus: Amazon
    • Retailers in Focus: JD.com
    • Retailers in Focus: Walmart
    • Retailers in Focus: Alibaba
    • Case studies: innovation online
  • Appendix
    • Online Retail Market by Country
  • Methodology
    • Methodology: Market Sizes

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