This report offers an analysis of both the historic and forecast data of the global childrenswear market through 2027. It provides a brief of the key trends along with sales and growth across different regions and category groups. It also highlights the global childrenswear brands and their current competitive position.
The childrenswear market experienced growth of just 3.5% in 2023 due to high inflation, resulting in a mere 2.7% increase in volumes globally and a decline in volumes in Western Europe and North America. Asia-Pacific market will be the fastest-growing region in the forecast period, with its share forecast to rise from 27.0% in 2023 to 29.4% in 2028, driven by strong economic expansion, urbanization, lower inflation rates, and a growing population. In contrast, Europe and the Americas are expected to lose regional shares due to declining birth rates and the inflationary impact on consumer spending. Value player Primark continues to win share within the childrenswear market, rising 0.3ppts between 2021 and 2023, thanks to its global expansion, affordable and on-trend ranges, and strong franchise collaborations.
Scope
Economic pressures will continue to restrain childrenswear growth in 2024
The online channel will outperform in the forecast period, driven by digital developments
Brands with affordable, on-trend childrenswear ranges win parental appeal
Reasons to Buy
Gain a comprehensive view of the Global Childrenswear Market to 2028
Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the global childrenswear market
Investigate key trends in the global childrenswear market
Understand who the main competitors are in the category and their profiles.
Executive Summary
Key Trends in the Global Childrenswear Market
Global Childrenswear Market Drivers
Global Childrenswear Market Inhibitors
Key Trend: Boosting sustainability and longevity within childrenswear
Key Trend: Specialist sportswear ranges to cater to children's active lifestyles
Key Trend: Adult clothing players enter the market to meet evolving parental demands
Strategies for Success
The Global Childrenswear Market: Global Market Size to 2028
Global Childrenswear Market 2018, 2023 and 2028
Global Childrenswear Market Value 2018-2028
Global Childrenswear Market Volume 2018-2028
Global Childrenswear Market by Price Positioning 2018, 2023 & 2028
Global Clothing Market by Subsector 2018, 2023 & 2028
The Global Childrenswear Market: Channel Performance to 2028
Global Childrenswear Online Market 2018-2028
Global Childrenswear Market by Channel Share, 2018, 2023 & 2028
The Global Childrenswear Market: Regional Performance to 2028
Global Childrenswear Market by Region, 2018, 2023 & 2028
Top 10 Global Childrenswear Markets, 2018, 2023, 2024 & 2028
Top 10 Childrenswear Markets by Forecast Growth, 2023-2028
The Global Childrenswear Market: Category Performance to 2028
Global Childrenswear Market by Segment, 2018, 2023, 2024 & 2028
Global Boyswear and Girlswear by Product Segments, 2018, 2023, 2024 & 2028
Consumer Insights
Global Consumers - Who Shops Childrenswear & What They Purchase
UK Consumers - Childrenswear Purchase Drivers
UK Consumers - Childrenswear Clothing Inspirations