All Year Gifting Cards and Gift Wrap 2022 - Analyzing Market, Trends, Consumer Attitudes and Major Players

All Year Gifting Cards and Gift Wrap 2022 - Analyzing Market, Trends, Consumer Attitudes and Major Players

Summary

All Year Gifting Cards and Gift Wrap 2022 report forms part of GlobalData’s Retail Occasions series, and offers comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions, such as birthdays, weddings and new babies. The report analyses the market, the major players, the main trends, and consumer attitudes.

All year gifting penetration rose in 2022 by 2.8ppts on last year. Although this is somewhat of a recovery on 2021, which was heavily impacted by the COVID-19 pandemic, this figure is yet to reach the heights of 2020. As people continue to celebrate various occasions, and the backlog of occasions that were planned during the pandemic come to fruition, it is likely that penetration could rise further in 2023.

Scope

• While more people are purchasing for all year gifting, spending across most categories was down in 2022, with those buying for retirement/leaving occasions being the hardest hit as consumer prioritise family and close friends over work colleagues.
• Card Factory extended its lead as the most used retailer for cards and gift wrap in 2022, as it ranked as the top retailer across all five key measures (range, price, quality, display; and interesting products). In comparison, grocers such as Tesco and ASDA that performed well during the pandemic -benefitting from remaining open throughout -have witnessed a decline in retailer usage this year.
• More consumers opted for high street shops and retail parks over online to purchase cards and gift wrap this year. As shoppers return to physical stores, online retailers will have to work hard to improve online options.

• Understand how consumers attitudes and shopping behaviours changed off the back of the pandemic.
• Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
• Gain insight into the occasions and recipients’ consumers purchase cards and gift wrap most for, to help plan product ranges and maximise sales.
• Discover the key themes and reasons impacting consumer behaviour around card and gift wrap spending for all year gifting occasions, to tailor strategies to address consumer concerns.