Germany Wealth Management - High Net Worth (HNW) Investors 2022

Germany Wealth Management - High Net Worth (HNW) Investors 2022

Summary

Germany's HNW population is dominated by professional males, while entrepreneurs and inheritors also represent lucrative target segments for wealth managers. In a competitive market, the largest chunk of HNW wealth is held via advisory mandates. A multi-service proposition with a focus on taxation and lifestyle privileges will be highly sought after. A growing HNW market, a burgeoning appetite for options such as robo-advice, and a buoyant property market in Germany represent arguably the most significant growth opportunities for wealth managers in the foreseeable future.

This report sizes the opportunity within Germany's wealth market and analyzes the investment preferences, service requirements, and portfolio allocations of the country's HNW investors. The report is based on our proprietary Global Wealth Managers Survey.

Scope

• Expats constitute 19.4% of the local HNW population. They represent an attractive target market thanks to their more complex service requirements.
• Robo-advice accounts for 9.8% of the German HNW portfolio. The market for robo-advisory services is growing rapidly in the country’s HNW space.
• German HNW individuals spread their investments in line with the European average, with bonds, equities, and property dominating.

• Develop and enhance your client targeting strategies using our data on HNW profiles and sources of wealth.
• Enhance your marketing strategies and capture new clients using insights from our data on HNW investors’ asset management style preferences.
• Tailor your investment product portfolio to match the current and future demand for different asset classes among HNW individuals.
• Develop your service proposition to match the demand expressed by German HNW investors and react proactively to forecasted changes in demand.