Germany Source Tourism Insight Report Including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2023 Update

Germany Source Tourism Insight Report Including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2023 Update

Summary

GlobalData’s Tourism Source Market Insight: Germany report provides a thorough insight into Germany’s domestic and outbound tourism market. The report looks at the profiles of German tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the German outbound travel market.

Key Highlights

Germany, like the rest of the world, saw a major impact on the travel sector as a result of COVID-19. There was a Year-on-Year (YoY) increase of xx% in outbound travel between 2021 and 2022, and a YoY increase of xx% for domestic trips. This slowed increase in German domestic tourism is indicative that larger recovery from COVID-19 is occurring on an international scale.

Germany is in an established position with its tourism industry pulls for international inbound visitors which can also be applied to drawing domestic tourists, furthering future recovery, such as a growth in interest surrounding dark tourism.

Leisure is the most popular reason for travel across the board, followed by VFR travel and business. According to GlobalData’s Q3 2021 consumer survey the most desired type of holiday by German travelers is sun and beach holidays (xx%). This is to be expected as Germany does not have a year-round climate conducive to this type of holiday some travelers may seek out winter sun elsewhere. City breaks and VFR trips are also popular, with these holiday types receiving xx% and xx% of responses, respectively.

Nearby European destinations also have plenty of opportunity for these tourism types which reflects their popularity with German tourists. In 2020 xx% of travel in Germany was domestic due to the pandemic, and GlobalData shows this to have dropped to xx% of travel being domestic in 2022. This shows that while COVID-19 is still a prevalent issue, this difference shows that while German travelers are becoming more comfortable with international travel, with it likely to recover to pre-pandemic levels by 2024.

Scope

• This report is part of GlobalData's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the German outbound travel market.

Reasons to Buy

• This report provides clear insight into developments in Germany’s domestic and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets. The report explores the different profiles of German tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market. The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions. This report examines the impact of COVID-19 on German outbound and domestic tourism.