Germany - The Future of Foodservice to 2028

Germany - The Future of Foodservice to 2028

Summary

The German foodservice profit sector generated revenue of EUR92 billion ($100 billion) in 2023, declining at a negative CAGR of 2.1% during 2018-23. The decline was primarily due to pandemic-related operational restrictions on restaurants, which severely impacted the sector during 2020 and 2021. FSR was the largest channel in Germany in 2023, accounting for a 26.7% share of total sales. FSR and pub, club & bar recorded value declines during 2018-23. During 2023-28, the German profit sector will register a strong value CAGR of 9.3%. The number of transactions will register a CAGR of 6.7%, while the number of outlets will generate a CAGR of 0.6%. Education and healthcare were the top two cost sector channels in 2023.

This report provides an in-depth evaluation of the German foodservice market, including analysis of the key issues impacting on the industry. This report includes -

• Consumer insight and analysis to provide a clear view of prevailing need states, trends and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics.
• In-depth analysis of channel performance, detailing the winning formats, with supporting analysis to provide comprehensive understanding of the reasons behind success and failure.
• For each of four key profit sector channels - QSR, FSR, coffee and tea shops, and pubs, clubs and bars - a deep dive into the ‘who’, ‘why’, ‘what’, ‘where’ and ‘what next’.
• Analysis of major market player performance, and how each player is meeting the needs of consumers and dealing with changing market demands, with supporting case studies on key menu, service and format innovations.

Scope

Macro context: -

• Understanding the wider economic and social trends within a country; key to providing background when looking into a specific industry.

Profit sector channels: -

• A number of foodservice channels have been grouped together to form the “profit sector”; these include accommodation, leisure, restaurants, retail, travel, workplace, and pub, club & bar. This section will first go through overall trends in the sector, then “deep dive” into each of the four key channels. These channels are quick-service restaurant (QSR), full-service restaurant (FSR), coffee & tea shop, and pub, club & bar. The report structure for each of these channels is explained on the next page.

Cost sector channels -

• A number of foodservice channels have been grouped together to form the “cost sector”; these include education, healthcare, military & civil defense, and welfare & services. This sector typically represents the state’s foodservice operators. This section of the report will go through overall trends in the sector.

Reasons to Buy

• Specific forecasts of the foodservice market over the next five years (2023-28) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
• Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, coffee & tea shop, and pub, club & bar) will allow readers understand the wants and needs of their target demographics.