C-and-A, Germany (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Summary
C&A’s wide product portfolio and wide reaching store network attracts German consumers across all demographics, with GlobalData’s Q 3 2021 Consumer Survey showing that its highest proportion of shoppers are in the Boomers generation group (35.1%).
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
- The accessibility of C&A’s stores and wide range of products appeals to a wide range of demographics
- Improving C&A’s store network while boosting its online proposition is vital for future growth
- Focusing on macro trends such as sustainability should help C&A recapture German market share
- Gain a comprehensive knowledge on C&A's business and develop a competitive advantage
- Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing and footwear segment in Germany
- Executive Summary
- C&A Retail Shopper Profile
- German clothing & footwear shopper profile
- Where German consumers purchase clothing & footwear
- Retailers used for other categories
- C&A Overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and Market Shares
- Apparel market
- C&A’s market share
- Top 10 retailers’ market share
- C&A’s share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Research Assistance
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