H and M, Germany (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

H and M, Germany (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

H&M is most popular among 16-24s thanks to its affordable prices and large Divided range aimed at teenagers, but its appeal is also high among millennials and Gen X, as its fashionable yet easily wearable and versatile styles cater to a wide range of shoppers, and its childrenswear offer draws in parents.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• H&M’s affordable prices and versatile collections attract a wide range of shoppers, with it most popular among females and 16-24s
• H&M must increase its online penetration if it is to prosper in the future
• Further investments still needed to make H&M’s online platform more compelling and competitive

• Gain a comprehensive knowledge on H&M's business and develop a competitive advantage
• Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing & footwear segment in Germany
• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the clothing & footwear markets
• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in German fashion retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share