Germany Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights

Germany Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights

Summary

Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the Beer and Cider market performance

Scope

• Spike in inflation: Germany’s inflation rate was high throughout 2022, mainly as a result of the increased prices of energy and food. High inflation eroded consumers’ purchasing power and led them to curtail their spending on beer & cider products.
• Local culture: Despite the alcohol moderation trend, beer drinking remains an integral part of German culture and is prevalent among all demographics. Indeed, Germany is one of the top beer-drinking markets globally. Beer & cider is therefore likely to continue growing in the country. Moreover, the lifting of COVID-19 restrictions led to a rise in footfall across on-premise outlets, thereby positively affecting the sector’s growth.

Reasons to Buy

• Gain an in-depth understanding of the dynamics and structure of the German beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
• Evaluate the current emerging trends and future growth opportunities in the German beer and cider market to support your brand development and marketing initiatives.
• Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
• Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
• Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.