Germany Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Germany Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Summary

“Germany Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Indian market.

The number of live births in Germany declined by 8.2% during 2015-21, to reach 0.7 million in 2021. This resulted in a baby population of 2.3 million in 2021. Both the crude birth rate and total fertility rates have increased. The GDP of Germany grew by 2.9% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 3.1%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 4.2% during 2015-21. Similarly, in volume terms, sales grew in 2021, with the sector registering a CAGR of 1.7%. Baby wet meals & other remained by far the largest category in value terms with over 40% of the baby food sector, followed by baby milks. HiPP GmbH & Co. Vertrieb KG and Danone Group were the top two companies in 2021. HiPP GmbH & Co. Vertrieb KG had a presence across all categories of baby food. Drugstores & pharmacies remained the leading distribution channel, accounting for 62.3% of overall value sales in 2021. GlobalData estimates that the number of live births will grow over the forecast period in Germany. Consequently, the market for baby food in the country is expected to increase in value and volume terms during 2021-27, registering CAGRs of 5.5% and 3.7%, respectively.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

• Value sales of the baby milks category increased from EUR264 million ($293.1 million) in 2015 to EUR342 million ($404.5 million) in 2021, registering a CAGR of 4.4% during 2015-21.
• Volume sales of the baby cereals & dry meals category fell slightly from 4.95 million kg in 2015 to 4.62 million kg in 2021, contracting at a negative CAGR of 1.2% during 2015-21.
• Value sales of the baby wet meals & other category increased from EUR279.7 million ($310.5 million) in 2015 to EUR382.1 million ($452 million) in 2021, registering a CAGR of 5.3% during 2015-21. The category accounted for the highest value share of the overall baby food sector in 2021, at 44.4%.
• Consumption in the baby finger food category rose from 1.37 million kg in 2015 to 1.64 million kg in 2021, registering a CAGR of 3.1%.
• During 2015-21, per capita consumption of baby drinks decreased by 12.4%, totaling 7.4kg in 2021.

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.