Germany Baby Food Market Assessment and Forecasts to 2029

Germany Baby Food Market Assessment and Forecasts to 2029

Summary

The number of live births in Germany stood at 715,200 in 2023. This is anticipated to decrease by 10.6% during 2023–29. The crude birth rate fell during 2017–23. A 0.3% drop in real GDP was recorded in Germany in 2023, while consumer price inflation stood at 6.1%. The value sales has increased in recent years with the sector registering a CAGR of 5.2 % during 2017–23. Likewise, in volume terms, sales increased in 2023, with the sector expanding at a CAGR of 0.5%. Baby wet meals & other remained by far the largest category in value terms with over 40% of the baby food sector, followed by baby milks. HiPP, Danone, and Nestlé were the top three companies in 2023. In the same year, HiPP held the highest value share of the baby wet meals & other category. Drugstores & pharmacies was the leading distribution channel in the sector in 2023, accounting for over 60% of overall value sales. GlobalData estimates the market for baby food in the country is expected to increase in value terms during 2023–29, at a CAGR of 2.8%.

Key Highlights

Value sales of baby milks grew from EUR284 million ($320.8 million) in 2017 to EUR397.4 million ($405.8 million) in 2023, registering a CAGR of 5.8% during this period.
Baby cereals & dry meals volumes decreased from 4.9 million kg in 2017 to 4.51 million kg in 2023, at a negative CAGR of 1.3%.
Value sales of the baby wet meals & other category rose from EUR326 million ($368.3 million) in 2017 to EUR447.9 million ($457.4 million) in 2023, at a CAGR of 5.4%.
During 2017–23, PCC of baby finger food grew by 10.3%.
During 2017–23, PCC of baby drinks fell by 7.4%, totaling 7.5kg in 2023.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Germany, as part of GlobalData’s global coverage of the sector. It includes an analysis of the following -

Market environment: The report provides a comparative analysis of the value and volume shares of Germany against the Western European and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Germany are compared at regional and global levels.
Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the German baby food sector.
Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of five categories: baby milks, baby cereals & dry meals, baby wet meals & other, baby finger food, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017–29 period. The analysis also includes the PCC of and PCE on baby food in Germany, by category. The report provides an analysis of leading manufacturers and brands in the German baby food sector in 2023 and their market shares in each category.
Production and trade: The report provides an analysis of imports and exports in the German baby food sector.
Distribution channel: Provides analysis on the leading distribution channels at both sector and category level in 2023.
Economic background: The report also provides an outlook on macroeconomic indicators in Germany, with a detailed summary of the economy and labor market.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.