Geopolitics in Travel and Tourism - Thematic Research

Geopolitics in Travel and Tourism - Thematic Research

Summary

Geopolitics refers to the influence of factors such as geography, economics, demographics, and culture in the politics of a state. These factors ultimately shape the way that tourism companies and destinations operate.

This thematic research report takes an in-depth look at the theme of geopolitics and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and niche tourism trends that have emerged as a result of geopolitics. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations. Recommendations are then offered for the travel sector, alongside a description of companies mentioned throughout.

The effects of geopolitics can have a deleterious impact on a destination. However, by working to increase tourism demand in the aftermath, a country can expedite its recovery, bringing benefits to the wider economy.

Key Highlights

• There is very little that travel and tourism companies can do to prepare for the impact of geopolitics. With some geopolitical conflicts it is often easier to spot the warning signs and put measures in place to reduce the impact, whilst with others there is often no prewarning and the impact can be more widespread.
• Some of the areas suffering from geopolitical conflicts are rich with culture that could become a touristic site of interest if peace were restored. Despite the destruction and suffering that geopolitical issues can cause, there are occasions where silver linings can be found.
• The effects of geopolitics can leave a destination in a state of disrepair. However, by increasing tourism, the economy can benefit directly, and the destination will be more likely to receive investment from foreign sources.
• Almost all travel and tourism companies are impacted by this theme. NGOs are the most heavily involved in helping those affected by conflict and helping with the rebuilding efforts. Others include hotels, airlines, and specialist tour operators running tours to areas impacted by geopolitical conflict.
• There are many niche tourism types that can support a country seeking to recover from terrorism & conflict including voluntourism, dark tourism, and heritage & cultural tourism.

• This thematic report provides an overview of the impact geopolitics has on the travel sector and seeks to understand some of the contributory factors.
• The key trends within this theme are split into four categories: trends contributing to geopolitics, negative destination trends as a result of geopolitics, unintended opportunities as a result of geopolitics, and niche tourism trends as a result of geopolitics.
• Several case studies are included to analyze the multiple ways countries have responded to the impact of this theme and what they are doing to tackle the issue.
• Our unique thematic analysis then dives deep into the impact of the theme on the travel and tourism industry, underlining several countries that have been heavily impacted by geopolitics.

• Understand the impacts of geopolitics on travel and tourism companies, using case studies and examples to help you understand how you can tackle and mitigate against the impact of this issue.
• Assess the strategies that companies and governments are adopting to combat geopolitical conflicts and the issues caused by such conflicts to attract travelers to their destinations, gaining a competitive advantage as a result.
• Discover which countries and companies have been most affected by geopolitics and seek to understand what actions they have taken to rebuild their tourism economy.
• Discover recommendations that will help you mitigate against the impacts geopolitics can cause.
• GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.
• This theme has the potential to impact all players across the travel and tourism supply chain. Therefore, all should buy this report to fully understand how this theme has such an impact and the ways others have developed recovery strategies for a successful rebuild.