Generation Z in Foodservice - Thematic Intelligence
Summary
This report provides an overview of how foodservice companies are investing in Generation Z. It looks at how particular strategies have been implemented, and how popular their uptake has been. Furthermore, it assesses the key players for the theme and how they effectively invest in the theme.
To target Generation Z, foodservice providers are implementing new strategies and products based on what appeals to this generation. As these consumers find financial freedom, this means that they have a growing influence on the foodservice sector and economic climate, meaning there will be huge growth in areas that are imperative to Gen Z, like personalization and sustainability.
Scope
- The recent disruption of the COVID-19 pandemic has significantly impacted the habits of Generation Z.
- The results the pandemic forced upon Generation Z included mass isolation, online learning, online shopping, and dietary and exercise changes. As well as these, economic uncertainty and difficulty in gaining jobs and experience have also been huge obstacles.
- These events, and the subsequent recovery since the peak of COVID-19, have tested Generation Z in unprecedented ways.
- Gain insight into the latest Gen Z trends around foodservice and leading companies in the theme.
- Identify emerging technologies to help better position your company.
- Discover how rapid enforced changes over the past year will influence consumer reactions.
- Executive Summary
- Players
- Thematic Briefing
- Gen Z themes
- Trends
- Technology trends
- Macroeconomic trends
- Regulatory trends
- Industry Analysis
- Market size and growth forecasts
- Regional Growth
- Country Growth
- Use cases
- Wendy’s launches metaverse platform the Wendyverse
- McDonald’s sponsors popular gaming collective OfflineTV
- Uber Eats partners with Livewire to gain understanding of gaming behavior in APAC
- Aramark expands collaboration with Cool Food Meals to almost 1,500 US universities
- Chipotle uses TikTok to help grow its US workforce
- Timeline
- Value Chain
- Consumer drivers
- Personalization
- Convenience
- Brand and product attributes
- Hyper-targeted products
- Digital solutions
- Companies
- Public companies
- Private companies
- Sector Scorecards
- Foodservice sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our thematic research methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Technology trends
- Table 2: Macroeconomic trends
- Table 3: Regulatory trends
- Table 4: Public companies
- Table 5: Private companies
- Table 6: Glossary
- Table 7: GlobalData reports
- List of Figures
- Figure 1: Who are the leading players in the Gen Z theme and where do they sit in the value chain?
- Figure 2: Gen Z is driven by personalization and convenience
- Figure 3: Global foodservice: online food delivery market to grow solidly in the next three years
- Figure 4: Foodservice: online food delivery growth by region, 2021 vs. 2026
- Figure 5: Foodservice: the top 10 fastest largest delivery markets 2021 vs. 2026
- Figure 6: Wendy’s is targeting Gen Z consumers through an immersive metaverse platform
- Figure 7: McDonald’s partners with OfflineTV as a food and beverage sponsor
- Figure 8: Chipotle invites Gen Z consumers to create TikTok resumes
- Figure 9: The Gen Z story
- Figure 10: The Gen Z value chain
- Figure 11: Global Gen Z: affinity towards the personalization trend
- Figure 12: Global Gen Z: affinity towards the convenience trend
- Figure 13: Who does what in the Foodservice space?
- Figure 14: Thematic screen
- Figure 15: Valuation screen
- Figure 16: Risk screen
- Figure 17: Our five-step approach for generating a sector scorecard
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