Gémo, France (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Gémo, France (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Gémo specializes in clothing & footwear for the entire family, making it a favored apparel shopping destination for many French consumers. The retailer’s core customer base is females (75.3%) between the ages of 25 and 45, shopping for both themselves and their families thanks to Gémo’s diverse product range that includes workwear, casualwear, school clothing and sportswear.
Gémo has been able to maintain a steady market share of about 2% in the French apparel market in the last few years, thanks to its affordable price positioning and wide product ranges as consumers shifted their spend towards more essential and value-based products during the pandemic. According to GlobalData’s estimates, Gémo’s French market share dipped by 0.4ppts in 2020, as consumers favored grocers when purchasing apparel products as non-essential retailers had to close their stores for a significant proportion of the year.

Scope

• Gémo’s extensive ranges primarily attract female consumers looking for a one-stop shop for the whole family
• Gémo has maintained a fairly consistent market share in the French apparel market, despite facing difficulties due to COVID-19
• Gémo aims to strengthen its existing channels and expand into new territories for future growth

• Gain a comprehensive knowledge on Gémo's business and develop a competitive advantage
• Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing & footwear market segment in the France