The Future of Western Europe Foodservice to 2028

The Future of Western Europe Foodservice to 2028

Summary

This report provides an in-depth evaluation the Western European foodservice market, including analysis of the key issues impacting on the industry. This report includes: -

Consumer insight and analysis to provide a clear view of prevailing need states, trends, and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics. - In-depth analysis of channel performance, detailing the winning formats, with supporting analysis to provide a comprehensive understanding of the reasons behind success and failure. - For each of the four key profit sector channels - QSR, FSR, coffee and tea shops, and pub, club & bar - a deep dive into the ‘who’, ‘why’, ‘what’, ‘where’, and ‘what next’. - Analysis of major market player performance, and how each player is meeting the needs of consumers and dealing with changing market demands, with supporting case studies on key menu, service, and format innovations.

The Western European foodservice profit sector generated total revenue of $768.7 billion in 2023, decreasing from $770.9 billion in 2018 at a negative compound annual growth rate (CAGR) of 0.1%. The number of transactions fell at a negative CAGR of 0.4% during 2018-23, while the number of outlets posted a CAGR of 0.2%. FSR led the foodservice profit sector in 2023, accounting for 26.3% of total sales.

The profit sector is projected to achieve a CAGR of 6% during 2023-28, reaching value sales of $1 trillion in 2028. The transaction count will yield a CAGR of 3.5% over 2023-28, and the number of outlets will record a CAGR of 0.5%.

Scope

Macro context -

• Understanding the wider economic and social trends within a country is key to providing background when looking into a specific industry.

• A number of foodservice channels have been grouped together to form the “profit sector”; these include accommodation, leisure, restaurant, retail, travel, workplace, and pub, club & bar. This section will first go through overall trends in the sector, then there will be analysis on each of the four key profit sector channels. These key channels are quick-service restaurant (QSR), full-service restaurant (FSR), coffee & tea shop, and pub, club & bar. The report structure for each of these channels is explained on the next page.
• Note that data and interactive analysis on all sub-channels, including those not explored in depth within this report, are available on the foodservice IC under “databases>interactive data>foodservice market model”.

• A number of foodservice channels have been grouped together to form the “cost sector”; these include education, healthcare, military & civil defense, and welfare & services. This sector typically represents the region’s foodservice operators. This section of the report will go through overall trends in the sector.

• Specific forecasts of the foodservice market over the next five years (2023-28) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
• Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, coffee & tea shop, and pub, club & bar) will allow readers understand the wants and needs of their target demographics.