The Future of Global Foodservice to 2028

The Future of Global Foodservice to 2028

Summary

This report provides an in-depth evaluation the global foodservice market, including analysis of the key issues impacting on the industry.

This report includes -

  • Consumer insight and analysis to provide a clear view of prevailing need states, trends, and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics.
  • In-depth analysis of channel performance, detailing the winning formats, with supporting analysis to provide a comprehensive understanding of the reasons behind success and failure.
  • For each of the four key profit sector channels - QSR, FSR, coffee and tea shops, and pub, club & bar - a deep dive into the ‘who’, ‘why’, ‘what’, ‘where’, and ‘what next’.
  • Analysis of major market player performance, and how each player is meeting the needs of consumers and dealing with changing market demands, with supporting case studies on key menu, service, and format innovations.
The global foodservice profit sector generated total revenue of $4.4 trillion in 2023, increasing from $4.1 trillion in 2018 at a negative compound annual growth rate (CAGR) of 1.5%. The number of transactions increase at a CAGR of 1% during 2018-23, while the number of outlets posted a CAGR of 0.5%. FSR led the foodservice profit sector in 2023, accounting for 38.6% of total sales.

The profit sector is projected to achieve a CAGR of 4.8% during 2023-28, reaching value sales of $5.5 trillion in 2028. The transaction count will yield a CAGR of 2.7% over 2023-28, and the number of outlets will record a CAGR of 1%.

Scope

Profit sector channels:
  • A number of foodservice channels have been grouped together to form the “profit sector”; these include accommodation, leisure, restaurants, retail, travel, workplace, and pub, club & bar. This section will first go through overall trends in the sector, then “deep dive” into each of the four key channels. These channels are quick-service restaurant (QSR), full-service restaurant (FSR), coffee & tea shop, and pub, club & bar. The report structure for each of these channels is explained on the next page.
Cost sector channels:
  • A number of foodservice channels have been grouped together to form the “cost sector”; these include education, healthcare, military & civil defense, and welfare & services. This sector typically represents the state’s foodservice operators. This section of the report will go through overall trends in the sector.
Reasons to Buy
  • Specific forecasts of the foodservice market over the next five years (2023-28) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, coffee & tea shop, and pub, club & bar) will allow readers understand the wants and needs of their target demographics.


Introduction
Report Guide
Executive Summary
Profit Sector Metrics
Overview
Key Metric Highlights
Value Share and Growth by Channel
Outlets and Transactions Growth by Channel
Operator Buying Volumes and Growth by Channel
Outlet-Type and Owner-Type Growth Dynamics - Historic & Future Channel Performance Dynamics
Quick-Service Restaurant (QSR)
Summary & Key Points
Metrics
Key Players
Who?
Why?
What?
Where?
What Next?
Full-Service Restaurant (FSR)
Summary & Key Points
Metrics
Key Players
Who?
Why?
What?
Where?
What Next?
Coffee & Tea Shop
Summary & Key Points
Metrics
Key Players
Who?
Why?
What?
Where?
What Next?
Pub, Club & Bar
Summary & Key Points
Metrics
Who?
Why?
What?
Where?
What Next?
Cost Sector Metrics
Cost Operator Trends - Historic and Future Growth
Data and Channel Share Breakdown
Region Deep-Dive
Appendix
List of Tables
Profit Sector Metrics
Restaurant outlet types: value growth (CAGR 2023-28)
Restaurant owner types: value growth (CAGR 2023-28)
QSR: Metrics: Growth Dynamics
QSR: What? Food & Drink Split: Operator buying price value
FSR: Metrics: Growth Dynamics
FSR: What? Food & Drink Split: Operator buying price value
Coffee & Tea Shop: Metrics: Growth Dynamics
Coffee & Tea Shop: What? Food & Drink Split: Operator buying price value
Pub, Club & Bar: Metrics: Growth Dynamics
Pub, Club & Bar: What? Food & Drink Split: Operator buying price value
Cost Operators: Data and Channel Share Breakdown Americas: Profit Sector Metrics Americas: QSR Growth Dynamics Americas: FSR Growth Dynamics Americas: Coffee & Tea Shop Growth Dynamics Americas: Pub, Club & Bar Growth Dynamics Asia-Pacific: Profit Sector Metrics Asia-Pacific: QSR Growth Dynamics Asia-Pacific: FSR Growth Dynamics Asia-Pacific: Coffee & Tea Shop Growth Dynamics Asia-Pacific: Pub, Club & Bar Growth Dynamics Eastern Europe: Profit Sector Metrics Eastern Europe: QSR Growth Dynamics Eastern Europe: FSR Growth Dynamics Eastern Europe: Coffee & Tea Shop Growth Dynamics Eastern Europe: Pub, Club & Bar Growth Dynamics Middle East and Africa: Profit Sector Metrics Middle East and Africa: QSR Growth Dynamics Middle East and Africa: FSR Growth Dynamics Middle East and Africa: Coffee & Tea Shop Growth Dynamics Middle East and Africa: Pub, Club & Bar Growth Dynamics Western Europe: Profit Sector Metrics Western Europe: QSR Growth Dynamics Western Europe: FSR Growth Dynamics Western Europe: Coffee & Tea Shop Growth Dynamics Western Europe: Pub, Club & Bar Growth Dynamics
List of Figures
2023 value sales and channel shares
Historic and future performances (value performance)
Historic and future outlet number dynamics
Historic and future performances (transactions)
Profit channels’ historic and future buying volume performances (liter m)
Profit channels’ historic and future buying volume performances (kg m) Channel dynamics in the profit sector, 2018-23 Channel dynamics in the profit sector, 2023-28
Restaurant outlet types: 2023 value
Restaurant owner types 2023: value
QSR: Operator share of sales, 2023
How often do you consume food and drinks at QSRs? By age group
How often do you consume food and drinks at QSRs? By gender
Influential factors for frequent consumers on choice of food/drinks at QSR- always/often
Important factors for frequent consumers when deciding to make a purchase at QSR - essential/nice-to-have
QSR: Total profit sector OSP by channel 2023
QSR cuisine by number of outlets
QSR: Top cuisine by maturity - by number of outlets (listed on online platforms), 2024
QSR: Top five food dishes’ penetration in QSR, 2024
QSR: Top ten ingredients’ penetration in QSR, 2024
QSR by cuisine type, 2023 OSP
QSR by location type, 2023 OSP
FSR: Operator share of sales, 2023
How often do you consume food and drinks at FSRs? By age group
How often do you consume food and drinks at FSRs? By gender
Influential factors for frequent consumers on choice of food/drinks at FSR- always/often Importance of factors for frequent consumers when deciding to make a purchase at FSR - essential/nice to have Total Total profit sector OSP, by channel, 2023
FSR cuisine by number of outlets
FSR: Top cuisine by maturity - by number of outlets (listed on online platforms), 2024
FSR: Top five food dishes’ penetration in FSR, 2024
FSR: Top ten ingredients’ penetration in FSR, 2024
FSR by cuisine type, 2023 OSP
FSR by location type, 2023 OSP
Coffee & tea shop: Operator share of sales, 2023
How often do you consume food and drinks at coffee & tea shops? By age group
How often do you consume food and drinks at coffee & tea shops? By gender
Influential factors for frequent consumers on choice of food/drinks at coffee & tea shops - always/often
Important factors for frequent consumers when deciding to make a purchase at coffee & tea shops - essential/nice-to-have Coffee & Tea Shop: What? Starbucks: Case Study: Which of the following features has the greatest influence on your choice of food and drinks in the current situation? - How enjoyable or unique the product/service is Coffee & Tea Shop: What? Ted’s Coffee Company: Case Study: How important is the following factor while making a purchase? - Plant-based
Coffee & tea shop by location type, 2023 OSP
Pub, club & bar: Operator share of sales, 2023
How often do you consume food and drinks at pub, club & bar? By age group
How often do you consume food and drinks at pub, club & bar? By gender
Influential factors for frequent consumers on choice of food/drinks at pub, club & bar - always/often
Important factors for frequent consumers when deciding to make a purchase at pub, club & bar - essential/nice-to-have
Pub, club & bar by location type, 2023 OSP
Channel dynamics in the cost sector, 2023-28
Channel dynamics in the cost sector, 2023-28
Cost Operators: Data and Channel Share Breakdown

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