Front-of-Shirt Sponsorship in the Top 10 European Soccer Leagues, 2023-24 - Analyzing Biggest Deals, Sports League, Brands and Case Studies

Front-of-Shirt Sponsorship in the Top 10 European Soccer Leagues, 2023-24 - Analyzing Biggest Deals, Sports League, Brands and Case Studies

Summary

GlobalData explores a comparable overview and analysis to the front-of-shirt market in European soccer for the 2023-24 season. This is a continued report theme, which offers great comparison to how the commercial landscape, for what is the biggest sponsorship contract available to clubs, continues to evolve. The report takes a closer look at the landscape at all ten leading leagues individually before going into comparison, as to how they stack up against other major European leagues.

The travel and tourism industry remains the biggest spenders in the space across Europe. Gambling brands continue to be the most prominent however, with some 42 active deals linked to the industry. The Italian Serie A league has announced the highest number of new shirt partnerships in the past 12 months.

An overview of each club deal in each individual market in Europe this season. Offers a comparison to the deals from a annual monetary perspective as well as the comparing the terms being signed. This includes looking at the deal and partnership length for each signed shirt deal this season. It offers a clear comparison as to how each league compares to another, as well as looking at how the landscape has evolved over the past 12 months.

Scope

• The main context of this report is to illustrate the key developments in topflight soccer offering bespoke insight as to how the market appeal is continuing to evolve. Primary front-of-shirt rights are worth millions each season, and this report identifies where the money is being spend and from which sectors and parts of the world this money is coming from.

Reasons to Buy

• Soccer is the biggest sport in the world, and there is much global appeal to the biggest domestic leagues in European soccer. The report goes into in-depth detail about the ten biggest leagues in Europe and offers key insights and understanding.