Fragrances Market Overview - Consumer Behavior, Innovations, News and Deals Analysis, 2022

Fragrances Market Overview - Consumer Behavior, Innovations, News and Deals Analysis, 2022

Summary

This report outlines the market trends and consumer behavior impacting the fragrance market and what implications these may have on the industry's future. It further explores the evolution of the market post COVID-19, company performance, and news, as well as inspiring product innovation.

The sector saw significant decline in global volume and value in 2020 when the COVID-19 pandemic first hit. The sector will not recover to pre-pandemic volumes by 2026, though market value will surpass 2019 in 2023.

Scope

• COVID-19 significantly hampered the global fragrance sector and it will not recover, in terms of value, until 2023.
• Consumers who purchase fragrances value high-quality products.
• Health and wellness remains an important trend for innovation within the fragrances sector.

• Understand the relevant market and consumer trends that are driving the fragrances sector.
• Gain a broader understanding of the environment post-COVID-19 on the fragrances sector and its impact on consumer spending and preferences.
• Access valuable strategic take-outs to assist future decision-making and product development.