ForeSights Case Study - Hyper-Specificity in Product Positioning

ForeSights Case Study - Hyper-Specificity in Product Positioning

Summary

ForeSights Case Study: Hyper-Specificity in Product Positioning analyzes the emerging trend where consumers are seeking highly-personalized and specific product claims. It can be described as a tool to build brand loyalty and present the authenticity and history of products.

In the ubiquitous mass-market, where many products became standardized, a rising number of consumers are looking for more authentic goods with hyper-specific claims. To make purchasing decisions easier and justify one’s choice, buyers want to know more about the goods they purchase – their history, authenticity of the claims, sourcing of ingredients and their origins.

Scope

Facilitating the demands for better trust and transparency in the market can benefit both consumers and the brands they engage with. While buyers will gain more trust towards the products they purchase, companies will be rewarded with improved customer loyalty. Providing details about product’s origin and tailoring its features to specific consumer groups might also create the feeling of personal connection and customization. Individuals actively seek personalized products which respond to their own demands, rather than the ‘one-for-all’ goods.

Reasons to Buy

• Understand the relevant trends and attitudes in packaging solutions that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader understanding of the drivers and inhibitors in the interactive packaging solutions and how they impact consumers and suppliers in the global market.
• Access valuable and strategic take-outs to help shape future decisions and the direction that the global market for packaging is taking.