Financial Services (Payments) Sports Sponsorship Landscape - Analysing Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies

Financial Services (Payments) Sports Sponsorship Landscape - Analysing Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies

Summary

This financial services (payments) report provides deep insights into the payment’ sector sponsorship market trend, most active sport, product categories, key product sponsorship market, and most attractive sports leagues and properties to payment sector companies. The report further takes a closer look at the prevailing trend of acquiring stadium naming rights across different industries. Additionally, the report highlights the payment sector’s biggest deals, spenders, most active brands, brand spend per location, and top brand analysis together with an illustrated chart depicting the deals expected to expire in 2023 to understand the future market trajectory and potential growth prospects.

The report on financial services (payments) offers an overview of the sector's involvement with sports rights holders across the globe. The most active brands in terms of sports sponsorships. A thorough breakdown of the key product sponsorship market that attracts most of payment' sector spending. The report additionally analyses the financial services (payments) sector's sponsorship market trend over the years, the sector's biggest spenders and highly valued partnerships, key payment' sector brands, brand spend per location, and most enticing sports category, sports leagues, and sports properties for payment's sector companies. The report on financial services (payments) offers an overview of the sector's involvement with sports rights holders across the globe. The most active brands in terms of sports sponsorships. A thorough breakdown of the key product sponsorship market that attracts most of payment' sector spending. The report additionally analyses the financial services (payments) sector's sponsorship market trend, the sector's biggest spenders and highly valued partnerships, key payment' sector brands, brand spend per location, and most enticing sports category, sports leagues, and sports properties for payment's sector companies. The report further incorporates a case study pertaining to the prevalence of stadium naming rights agreements in the sports market.

Key Highlights

• Financial Services(payments) sector sponsorship worth an estimate of $2.5 billion to sports industry rights holders, according to the GlobalData Sport Intelligence Centre, with data being taken from GlobalData Sport’s sponsorship database as of 30th June 2023.
• There are 692 payment' brands currently engaged in sport sponsorship agreements.
• The United States represents the most enticing sports market for payments brands amongst all nations globally, with American sporting properties collecting nearly $1 billion in 2023 from this industry across 442 deals.
• Soccer is overwhelmingly the most attractive sports market to payment’ firms, with spending on soccer sponsorship reaching $808.8 million this year. Payment’ industry accounts for 24% of venue title sponsorship spend across the sports industry, the highest among all other sectors.
• AMER region-based brands account for most of the payment sector expenditure, spending nearly $1.5 billion per year on sports sponsorship. This is almost entirely driven by the USA, with the Europe, Middle East & Africa (EMEA) region brands acting as the second highest spenders, investing worth an estimated $834 million a year.

Scope

• Sports sponsorship epitomizes a captivating proposition for financial services firms, granting them the opportunity to establish profound connections with expansive audiences and elevate their brand perception and value to new heights. Payments sector companies strategically target branding and activation rights in partnership with sports properties, aiming to attain prolonged exposure and enhance brand recognition, while also expanding their reach to diverse and extensive audiences. Financial services firms are positioned prominently within the global sports landscape, displaying a deep level of engagement with sports rights holders. These brands have become familiar to sports fans who are accustomed to noticing the prominent presence of payment' firms branding on their favourite team’s shirt front, venue naming rights, or as title sponsors of prestigious sporting events. By introducing contactless payment methods at stadiums, offering exclusive benefits via mobile apps, or seamlessly integrating their services into ticketing systems, these brands showcase their capabilities and demonstrate the value of their products and services. Such integrations not only enhance brand consideration among a wider audience but also reinforce payment companies’ positioning as leaders in the realm of cutting-edge payment solutions within the sports industry. Engagement with the payment' sector is not a new trend for sports rights holders, considering the year 2023, the sector remains one of the most profitable partners to the sports industry, with close to $2.5 billion commitment through 1385 active partnerships. The major stakeholders from this industry highly active in APAC region includes well known companies such as MasterCard, Visa, American Express, Standard Chartered, Capital One, Scotiabank, Santander, and more.
• The financial services sector has several facets, with payments being one of them. Some of the largest payment sector companies, such as MasterCard and Visa, are at the forefront of sports sponsorship, aligning with popular sports entities to boost customer preference and increase their market share globally. At present AMER region-based firms accounts for most of the payment’ sector expenditure, spending nearly $1.5 billion on sponsorships in 2023. This is almost entirely driven by the USA, with the Europe, Middle East & Africa (EMEA) region being the second most valuable region in terms of brand spend. Most of the sponsorship spend from brands in these regions flows towards rights holders in the USA, UK, Spain, Canada, France, Australia, and German sports markets, with other notable active deals in Russia, Brazil, Mexico, and India.
• Professional teams within the sports industry are the primary recipient of payment’ sector sponsorship in 2023, accounting for 38% of the total payment sector spending with 795 deals. With approximately $254.37 million a year driven by payment' to the MLB and related products, MLB represents the most appealing property to the payment' sector.

Reasons to Buy

• This report brings forth a comprehensive, forward-looking analysis of the payment' sector’s involvement with sports rights holders across the world to help executives build proactive and productive advancement strategies.
• Accompanying the GlobalData sponsorship database, the report examines the payment' sector's expenditure on sports sponsorship and highlights leading payment' brands, biggest spenders, valuable sports market, key geographical markets, venue rights, lucrative partners to the sports industry, sponsorship market trends, sector's most notable partnerships, and most appealing sporting properties.
• With several charts and tables, the report is intended for an audience of executives and professionals, boasting presentation quality.