Financial Services (Payment) Sector Sports Sponsorship Landscape - Analysing Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies

Financial Services (Payment) Sector Sports Sponsorship Landscape - Analysing Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies

Summary

This Financial sector- payments report highlight payment' sponsorship landscape, the sector’s biggest deals, spenders, top professional leagues spendings and most active brands. Furthermore, the major geographical and sporting markets for both the payment' and sports industry with an evaluation of the deals expected to expire in 2023.

The Financial sector-payments Report provides an overview of the sector's involvement with the rights holders in sports industry. Most active brands in relation to total spending on sporting properties. A Detailed overview of geographical regions of brands accounting for most of the payment’ sector expenditure. The report analyses sector biggest spenders, venue rights partnerships, as well as a review of major sporting market for payment' sector

Key Highlights

• Financial services- payment' sector sponsorship worth an estimate of $2.24 billion to sports industry rights holders in 2022, according to the GlobalData Sport Intelligence Centre, with data being taken from GlobalData Sport’s sponsorship database on 21-Apr-2022.
• There are 614 payment' brands currently engaging in sport sponsorship agreements.
• AMER region-based firms account for most payment'' expenditure, spending $1.28 billion on sponsorships in 2022. This is almost entirely driven by the USA, with the Europe, Middle East & Africa (EMEA) region the second most valuable region in terms of brand spend worth $814.04 million.
• Soccer is overwhelmingly the most attractive sport market to payment’ firms, with spending on soccer sponsorship reaching $819.6 million this year. Payment’ industry accounts for 21% of venue title sponsorship spend across the sports industry, highest among all other sectors.

• Financial services payment’ sector remains the most prominently active in the sponsorship of stadium naming rights. Brands from this sector account for 21% of the venue naming rights market, with payment' firms spending around $283.13 million in 2022. This sector holds the highest value deals and this trend is expected to countinue.
• A notable feature of the biggest deals in the payment'’ sector is the prevalence of USA based rights holders, emphasizing the size and opportunity this geographical market represents to brands. Most of the the biggest venue partnerships in the payment' sponsorship sector also lie in the US sport market. It can be clearly outlined that AMER region
• Professional teams within the sport industry are the main recipient of payment’ sponsorship in 2022. This can be attributed to teams benefitting from a considerably higher deal volume, as seen by its 687 deals, more than four times of events, with this sport product category securing 147 deals. Although venues are the fourth sport product category for deal volume with 103 deals in place, with 17% of payment’ spend directed to sports stadiums.

• This Financial services-payments sector Report offers a thorough, forward-looking analysis of the payment' sponsorship landscape, with major geographical and sporting markets for both the payment' and sports industry in a concise format to help executives build proactive and productive growth strategies.
• Accompanying GlobalData’s sponsorship database, the report examines the payment's sector expenditure on sports sponsorship, most valuable region in terms of brand spend, lucrative partners to sports industry, venue rights comparitive analysis and sector's most notable partnerships
• With several charts and tables, the report is intended for an executive-level audience, boasting presentation quality.