Financial Services (Insurance) Sector Sports Sponsorship Landscape - Analysing Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies

Financial Services (Insurance) Sector Sports Sponsorship Landscape - Analysing Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies

Summary

This Financial sector- insurance report highlights insurance sponsorship landscape, the sector’s biggest deals, spending's in top professional leagues and most active insurance brands. Furthermore, the major geographical and sporting markets for both the insurers' and sports industry are depicted through charts along with evaluation of the deals expected to expire in 2023.

The Financial sector-insurance report provides an overview of the sector's involvement with the rights holders in sports industry. Most active brands in relation to total spending on sporting properties. A Detailed overview of geographical regions of brands accounting for most of the insurance sector expenditure. The report analyses sector biggest spenders, most attractive sport and League to the insurance industry, venue rights partnerships, as well as a review of major sporting market for insurance sector.

Key Highlights

• Financial services- insurance sector sponsorship worth an estimate of $1.12 billion to sports industry rights holders in 2022, according to the GlobalData Sport Intelligence Centre, with data being taken from GlobalData Sport’s sponsorship database on 7-June-2022.
• There are 462 insurance brands currently engaging in sport sponsorship agreements.
• AMER region-based firms account for most insurance expenditure, spending $557 million with 337 deals on sponsorships in 2022. This is almost entirely driven by the USA, with the Europe, Middle East & Africa (EMEA) region the second most valuable region in terms of brand spend worth $406 million, though holding the higher deal volume of 527.
• Soccer is overwhelmingly the most attractive sport market to insurance firms, with spending on soccer sponsorship reaching $361.7 million this year.

Insurance industry accounts for 14% of venue title sponsorship spend across the sports industry, second highest after banking sector.

Scope

• Insurance firms are at the forefront of the financial services market, with their engagement with sports industry stakeholders now familiar to sport fans who are accustomed to seeing insurance firm branding on their favorite team’s shirt front, venue naming rights or competition title sponsorship. Brands from this sector account for 17% of the venue naming rights market in 2022. This sector holds the highest value deals and this trend is expected to continue. A notable feature of the biggest deals in the insurance sector is the prevalence of USA based rights holders, emphasizing the size and opportunity this geographical market represents to brands. Most of the biggest venue partnerships in the insurance sponsorship sector also lie in the US sport market.
• Professional teams within the sport industry are the main recipient of insurance sponsorship in 2022. This can be attributed to teams benefitting from a considerably higher deal volume, as seen by its 630 deals, more than four times of federation, with this sport product category securing 131 deals. Although venues are the fourth sport product category for deal volume with 78 deals in place, they retain over 21 percent of insurance sponsorship spend directed to sports stadiums.

Reasons to Buy

• This Financial services-insurance sector report offers a thorough, forward-looking analysis of the insurance sponsorship landscape, with major geographical and sporting markets for both the insurance and sports industry in a concise format to help executives build proactive and productive growth strategies.
• Accompanying GlobalData’s sponsorship database, the report examines the insurance sector expenditure on sports sponsorship, most valuable region in terms of brand spend, lucrative partners to sports industry, venue rights comparative analysis and sector's most notable partnerships
• With several charts and tables, the report is intended for an executive-level audience, boasting presentation quality.