Failure Case Study - MrBeast Burger
SummaryThis report examines how the unforeseen decline of MrBeast Burger resulted in legal actions and lawsuits.
MrBeast Burger, a YouTube-owned ghost kitchen QSR, was launched in 2020 and initially had a lot of success. However, the brand was unable to keep up with the consumer demand, which led to inconsistent output leaving consumers unsatisfied.
Scope
- As most of the food was cooked by third-party kitchens, food quality was very inconsistent, which ultimately meant consumers stopped returning.
- As the company was launched during COVID-19, takeaways were much more popular. Consumers ordered food from delivery services 15% less in Q2 2023 compared to Q1 2021.
- MrBeast Burger entered an overly saturated market with a lack of any differentiation.
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