FIH World Cup 2023 - Post Event Analysis

FIH World Cup 2023 - Post Event Analysis

Summary

GlobalData explores the commercial landscape of the recently concluded FIH men's Hockey World Cup. The event finished on 29 January 2023 and saw Germany crowned as World Champions after an enticing Final which saw them defeat Belgium on penalties. The report offers some insight and analysis around some of the key commercial outcomes of the tournament in India.

Over $4 million a year is estimated to have been generated from the tournament sponsors in 2023. The organizers looked to fill its big stadiums by offering cheap tickets but there were still plenty of visible seats, especially during non-India matches. Adidas and Reece were the most prominent kit suppliers at the tournament.

A detailed overview of the key facts and events which took place in India over the past month. It clearly identifies the big media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the individual team popularity and sponsorship portfolios.

Scope

• The report offers a detailed insight into one the biggest competition to take place globally in hockey this year, ahead of the Olympic Games in 2024. The sport continues to hold limited popularity around the world but continues to grow and its organizers are always looking to build and develop fan interest in the sport. The report takes a closer look at the commercial landscape of the 2023 tournament, understanding which brands were involved and highlighting where the interest is coming from.

• It offers a detailed insight into of the first global sports competitions to take place in 2023. Hockey is a big sport during the Olympics and with the next Olympic Games soon coming about in Paris 2024, this report offers an insight to the sports positioning in the global market.