FEI World Equestrian Games, 2022 - Post Event Analysis

FEI World Equestrian Games, 2022 - Post Event Analysis

Summary

An analysis of the recent 2022 FEI World Equestrian Games, which provides insight the event's broadcasters, sponsorship portfolio, attendance and ticketing

The 2022 FEI World Equestrian Games boasted 29 different broadcast deals, with fans expected to tune in from all over the world. 4.7 million US viewers tuned into the 2018 event on NBC, highlighting the increased popularity of the FEI World Equestrian Games in recent times.The event’s current sponsorship deals are worth an estimated $18.48 million by GlobalData. The deal with Longines is the event’s biggest deal, which is estimated to be worth $13.3 million a year by GlobalData and Longines serve as the official timekeeper for the competition. On Saturday 17th September, 22,000 people attended the cross-country event in Pratoni, Italy. Ticket prices started at $29.62 in Herning, whilst Pratoni saw ground passes start at $4.94 for the first two days of the eventing and driving dressage.

Key Highlights

This year's FEI World Equestrian Games was expected to amass 200 million viewers across the events in Denmark, as predicted by the FEI. Regarding sponsorship, the event had a total of 103 sponsors, which are worth a total of $18.48 million annually. The long-term deal with Longines is the most valuable partnership with the tournament, worth an estimated $13.3 million annually, as per GlobalData.

Scope

• This report provides an overview of the event including a look at the event's sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the 2022 FEI World Equestrian Games sponsors is included and the estimated annual values for some of these deals. Information regarding some of the events broadcasting and ticketing figures are also included.

• For those wanting an in-depth analysis of how the 2022 FEI World Equestrian Games performed, in the sense of both business and popularity.