Experimenting with New Cuisines - Consumer Survey Insights

Experimenting with New Cuisines - Consumer Survey Insights

Summary

Experimenting with New Cuisines - Consumer Survey Insights uses GlobalData's consumer survey data to study consumer willingness to experiment with food and drinks at home and when dining or drinking out.
Consumers are most likely to experiment with different recipes when at home, and are more inclined to do so with food compared with beverages. Most consumers agree that they experiment with different recipes at home—a behavior that is likely to have been cultivated during the pandemic.

Scope

• Milennials and Generation X consumers are the most adventurous with regards to experimenting with food at home.
• At-home work and entertaining occasions likely promoted consumer interest in new and novel beverage offerings.
• Experimental consumers are more likely to enjoy a mix of local and international cuisine compared with local food alone.

• Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.