Evolving Lifestyles - Consumer Behavior Tracking, 2023 Update
Summary
This report provides a look into how consumer lifestyles have evolved in the last two years to navigate the post-pandemic era and the cost-of-living crisis.
Globally, consumers have shifted their behaviors and preferences between Q1 2021 and Q2 2023, in order to accommodate new priorities. Whilst navigating the post-pandemic era, consumers are looking for ways to incorporate the new normal into their consumer behavior and lifestyle choices, as pandemic-derived behaviors, such as working from home, become habitual and preferential.
Scope
- Consumer behavior is becoming less driven by convenience, as consumers opt for the most cost-effective option at the detriment of ease and speed.
- The increasing cost of living and concern about inflation has urged consumers to prioritize affordability.
- Concern about physical and mental health has reduced over time.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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