Europe, Middle East and Africa (EMEA) Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies

Europe, Middle East and Africa (EMEA) Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies

Summary

A complete overview of the non-alcoholic beverages sector across the EMEA region. The report includes market insight and sector and brand analysis.

Across the EMEA region in 2022 Pepsi are the biggest spending brand in the non-alcoholic beverages sector - The brand’s largest deal is with UEFA which is worth $59.83 million. Included in the deal is the right for Pepsi to serve as the UEFA Champions League official sponsor.

The highly recognized global brand has chosen to spend the vast majority of its sport sponsorship funds on deals with UEFA, which includes being able to partner with the men’s and women’s Champions League competitions.

Pepsi’s largest rivals Coca-Cola and Red Bull continue to be the two other biggest spenders in the non-alcoholic beverages sector as they look to associate themselves with a variety of sports.

Germany is the largest EMEA market for non-alcoholic beverages worth an estimated $63 million in 2022 - The largest deal in Germany is Red Bull’s front-of-shirt sponsorship deal with RB Leipzig worth $41.58 million annually.Unsurprisingly the majority of non-alcoholic beverage deals in Germany are in Soccer. There is currently a total of 62 active non-alcoholic beverage deals in German soccer which includes many of the Bundesliga’s biggest clubs.

In 2022 the size of the German non-alcoholic beverage sports sponsorship market is bigger than the second placed United Kingdom by roughly $7 million.

Soccer is the most valued sector in non-alcoholic beverage industry sports sponsorship for the region with a total annual value of $245.6 million. - The soccer sector is clearly the biggest spending sector from non-alcoholic beverage companies on sports sponsorship deals.

The sector across 2022 is estimated to receive $224.54 million more in sponsorship investment then the second placed sector Motor Racing.

A detailed overview of the non-alcoholic beverages sector across the EMEA region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Scope

• The report looks to offer a detailed insight into the non-alcoholic beverages sector across the EMEA region. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

• For those wanting an in-depth analysis of how the non-alcoholic beverages sector across the EMEA region performed in the sports sponsorship industry, in the sense of both business and popularity.