Europe, Middle East and Africa (EMEA) Esports Business - Property Profile, Sponsorship and Media Landscape

Europe, Middle East and Africa (EMEA) Esports Business - Property Profile, Sponsorship and Media Landscape

Summary

Europe remains at the very heart of competitive Esports as the rest of the world catches up to it, North America and Asia-Pacific. Smaller global markets such as the Middle East have experienced a strong growth in Esports popularity in recent times as mobile gaming broadens the global reach, as more people have affordable access to gaming opportunities.

Europe is the second biggest Esports market globally with 386 million players but remains a long way off the industry in Asia-Pacific, with 1,447 million gamers. The Middle East and Africa are two regions experiencing a boom in popularity thanks to mobile gaming and greater investment coming into the regions. Cryptocurrency remains the on-trend industry sponsor with an annual value from its involvement at $50.39 million.

A closer look at the impact of recent global events on the Esports market, namely COVID-19 and the Ukrainian invasion crisis. Detailed comparisons across the leading teams, players and games played across the EMEA region whilst also taking a broader overview of the global Esports market.

Scope

• The report takes a closer look at how the Esports landscape has evolved in recent times, taking a closer look at the state of play in the EMEA region.
• The report takes a closer look at the landscape in each of these affiliated regions, including sponsorship and media landscapes as it also looks more closely at teams, players and individual countries.

• An in-depth look at one of the fastest growing sports markets around the world. The report analyses a several of the biggest areas in the sport and offers a clearer understanding of the market as of the start of 2022.