Europe Egaming Market - Latest Developments, Telco Value Propositions and Monetization

Europe Egaming Market - Latest Developments, Telco Value Propositions and Monetization

Summary

Europe Egaming Market - Latest Developments, Telco Value Propositions and Monetization, a new Insider Report by GlobalData, provides an executive-level overview of the egaming market in Europe. It delivers deep qualitative insights into the egaming industry, egaming value chain, and ecosystem dynamics. It also analyzes key trends in the egaming industry and provides insights into telco egaming monetization strategies.

The egaming and esports market continues to be active with new trends, emerging, new entrants, and M&A activity. Cloud gaming, in particular, continues to present strong opportunities for game developers, game publishers, and telcos in Europe. As such, European telcos are moving beyond just providing gaming connectivity and are pursuing additional value propositions such as offering cloud gaming add-ons and bundles, selling gaming devices and consoles, providing network infrastructure to cloud gaming companies, and sponsoring esports sponsorships and tournaments.

The report provides an in-depth analysis of the following -

• Egaming taxonomy & market context: An overview of egaming at a global level and analysis of the egaming value chain and key trends. This section also analyzes the latest developments in the cloud gaming market and provides an overview of a large selection of cloud gaming value propositions from technology companies and gaming providers.
• Telco egaming & esports activity & latest developments in Europe: This section outlines ten telco egaming & esports value proposition strategies and provides examples of telcos’ current activity in the egaming & esports space.
• Case studies: Analyzes the egaming & esports value propositions, business models, and strategies of three telecom operators in Europe.
• Key findings and recommendations: The Insider Report concludes with a number of key findings and a set of recommendations for egaming stakeholders, including telecom service providers.

• European telecom operators can leverage cloud gaming to help upsell higher-speed and lower-latency connectivity packages to the gaming segment. Telcos can also further drive the attractiveness of specific high-speed packages by adding cloud gaming subscriptions.
• Some European telecom operators are partnering with cloud gaming companies to bring white labeled cloud gaming to their customers. In other cases, the operators are partnering with the likes of Microsoft to offer their subscription cloud gaming services.
• Some European telecom operators are pursuing the esports segment to grow their customer segment and brand awareness amongst gamers.

• This Insider Report provides a comprehensive examination of the egaming value chain and business models. It helps executives fully understand the ecosystem, market dynamics, and latest developments. It helps telecom decision-makers determine key egaming (including cloud gaming) positioning strategies, formulate effective product development plans, and optimize return on investments.
• Three telco case studies from Europe illustrate the findings of the report, providing insights around different telco egaming value propositions in the region, including services, monetization approaches, and partnerships. This will help telecom executives craft adapted egaming strategies to unlock new revenue streams.
• The report discusses concrete opportunities in the egaming market, providing a number of actionable recommendations for egaming ecosystem participants, including telecom service providers.