Europe 5G Operator Proposition Assessment

Europe 5G Operator Proposition Assessment

Summary

”Europe 5G Operator Proposition Assessment,” a regional Insider report by GlobalData, provides a status update on telcos' 5G offerings and how they have been structuring, tiering, and bundling their retail 5G plans.

With the majority of European countries having launched 5G networks, telcos are utilizing an array of 5G plan tiering and upselling tools

The report is structured as follows -

• 5G Plans - Key Proposition Levers: includes a summary framework and detailed analysis of 5G plan structuring approaches and potential upselling techniques.
• 5G Operator Proposition Details - Case Studies: includes three case studies on regional telecom operators’ 5G retail plan propositions, with an analysis of their price differentiation and plan tiering approaches, service bundling strategies, and upselling techniques. The case studies also provide summary best practices on 5G go-to-market and product offerings evolution.
• Key Findings and Recommendations: concludes the report with a number of key findings and recommendations on how telcos can unlock upselling potential arising from 5G.

• From first appearing in Europe several years ago, 5G has expanded across the majority of countries in the region. With new launches and coverage expansions, 5G operator propositions have also evolved.
• Telcos can bundle 5G packages with several digital services such as OTT video and music, AR/VR, and gaming to demonstrate the benefits of 5G. In such a way, it is easier to communicate to consumers the value proposition 5G brings.
• Telecom operators tend to employ more than one 5G tariff tiering lever, especially, when it comes to unlimited data plans. Telcos can use speed-tiering, fair usage allowances and speed throttling to spur the monetization potential of unlimited packages.
• More advanced bundling and tariffing approaches can be harnessed to increase the upselling potential of higher-tier 5G plans and the demand for 5G. These can include selling tailored on-demand and highly-segmented 5G experiences.
• European telcos can leverage their 5G networks to deliver 5G FWA solutions to rural and underserved areas.

• This Insider report provides an examination of 5G propositions, bundling approaches, and upselling levers currently used by telcos and available to them in the future.
• The report's objective is to help inform global industry executives' decision-making process on 5G go-to-market approaches, tariff structures, tariff differentiation levers vs 4G, upselling techniques, and 5G plan tiering's current and future levers.
• The case studies provide an analysis of three telco consumer 5G value propositions, across eMBB and FWA, looking at the structure of the plans, the pricing differentiation levers, and upselling techniques. The best practices and key takeaways of each case study also illustrate the findings of the report, providing insights into telcos' 5G tariffs go-to-market and evolution approaches.
• The report is designed for an executive-level audience, helping industry leaders gain knowledge into peer telcos' 5G propositions in order to effectively craft their own 5G go-to-market approaches, product offerings evolution, and upselling techniques.