Esports - Thematic Intelligence
Summary
Esports has enjoyed spectacular growth over the last decade, with thousands of fans filling stadiums to watch live events and millions following them on streaming platforms. It received an enormous boost in popularity and awareness during the COVID-19 pandemic as traditional sports were put on hold.
Esports monetization models are expanding. Esports teams and players are exploring physical merchandise, loyalty programs, and digital items such as non-fungible tokens (NFTs) to create secondary revenue streams. Esports companies are listing on stock exchanges to develop revenue streams beyond sponsorship. Similarly, reselling broadcasting rights is an emerging trend, reflecting esports’ growing maturity.
Esports companies are investing in technologies like artificial intelligence (AI), 5G, cloud, and blockchain. These technologies allow them to analyze consumer behavior, offer tailored services, create new revenue streams, and take on more users. They also enable users to make money from the games they follow or play. While companies focus on revenue and user growth, their huge volumes of user data will invite scrutiny from data privacy regulators worldwide. Over the next three years, the industry must establish a global governing body to ensure uniform standards for specific esports titles, effective audience measurement systems, and best practices.
Scope
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