Embedded Insurance Market Analysis, Key Trends and Strategies, Line of Business and Future Implications

Embedded Insurance Market Analysis, Key Trends and Strategies, Line of Business and Future Implications

Summary

Embedded insurance is the bundling of insurance or protection within the purchase of a third-party good or service. For example, travel agents offer travel insurance as an add-on to a holiday package. This report explores the impact embedded insurance is having on the industry.

The growth in ecommerce and mobile commerce, along with a host of technological advances in the industry, have brought in a new age of embedded insurance. Almost all lines of business either have been disrupted to some extent or are ready for this next stage of digital distribution. Car manufacturers, travel agents, technology providers, and retailors alike are all able, to some extent, to offer insurance to their customers at the point of sale. Insurers must be prepared to meet this growing demand for insurance distribution, both for simplicity for the customer and as a revenue earner for the insurer and third-party provider. Insurtechs and API providers, built in a digital era, are better suited to integrating insurance product offerings with third-party platforms. Legacy players must be willing to partner with these digital startups and third-party players as digital ecosystems emerge across a range of industry verticals.

Scope

• According to GlobalData’s 2022 UK Insurance Consumer Survey, only 2.7% of UK motor insurance consumers purchased their insurance from their car manufacturer in 2022. Tesla, however, sold its insurance product to 17% of its customers in Q4 2022, showcasing the disruptive potential of embedded insurance.
• GlobalData’s 2022 UK Insurance Consumer Survey suggests that consumers are open to purchasing home insurance from Big Tech players. Google is the most popular, with 21.5% of home insurance customers, followed by Amazon (16.1%), Samsung (11.2%), and Apple (10.7%). These figures all rise when only considering customers under 40.

Reasons to Buy

• Determine the primary trends driving embedded insurance across key lines of business.
• See how the growth of open insurance and digital ecosystems presents a major opportunity for innovative and forward-looking insurance players.
• Assess the threat and impact of new non-insurance players in the market.
• Identify key affinity, insurtech, API, and legacy players in the embedded insurance segment from across the industry.
• Ascertain the regulatory and technological challenges facing embedded insurers.