Emart, South Korea (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Male customers make up 50.3% of Emart shoppers.
Emart's core customers are Gen X and millennials, who prefer convenient shopping, comprising of 72.8% of its customer base.
Emart’s value-price positioning enables it to attract customers from all income groups.
Scope
- The extensive reach of Emart stores across the country has contributed to shoppers’ preference for the retailer.
- Emart attracts consumers across all generations due to its wide range of vegetables, meat products, processed foods, and other daily necessities.
- Gain a comprehensive knowledge on Emart's business and develop a competitive advantage
- Investigate current trends in the food & grocery market to identify the best opportunities to exploit
- Analysis of key players in the food & grocery market segment in South Korea
- Executive Summary
- Retailer’s Shopper profile
- Food & Grocery shopper profile
- Where South Korean consumers purchase food & grocery
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Food & Grocery market
- Emart’s market share
- Top 10 retailers’ market share
- Emart’s share of shoppers
- Market positioning map
- Contacts
Research Assistance
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