EdTech in North America

EdTech in North America


Summary

EdTech in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Educational Technology (EdTech) is the integration of technology into educational practices to improve students’ or users’ learning outcomes. It includes a variety of digital tools and resources, including software, hardware, multimedia, and network equipment. With education technology, learners can learn anytime, anywhere, at their own pace, with tools like gamified content and microlearning courses.
  • The North American edtech market had total revenues of $85,532 million in 2023, representing a compound annual growth rate (CAGR) of 17.1% between 2018 and 2023.
  • The pre k-12 and k-12 segment accounted for the market's largest proportion in 2023, with total revenues of $38,930 million, equivalent to 45.5% of the market's overall value.
  • The proportion of internet users in the total population across the US and Canada reached 94.4% and 94.0% respectively in 2023.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the edtech market in North America
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the edtech market in North America
  • Leading company profiles reveal details of key edtech market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the North America edtech market with five year forecasts
Reasons to Buy
  • What was the size of the North America edtech market by value in 2023?
  • What will be the size of the North America edtech market in 2028?
  • What factors are affecting the strength of competition in the North America edtech market?
  • How has the market performed over the last five years?
  • What are the main segments that make up North America's edtech market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players in the market?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading players?
7.4. What are the most recent notable developments?
8 Company Profiles
8.1. Coursera Inc
8.2. 2U Inc
8.3. Udemy Inc
8.4. Chegg Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
About GlobalData
List of Tables
Table 1: North America edtech market value: $ million, 2018-23
Table 2: North America edtech market category segmentation: % share, by value, 2018-2023
Table 3: North America edtech market category segmentation: $ million, 2018-2023
Table 4: North America edtech market geography segmentation: $ million, 2023
Table 5: North America edtech market value forecast: $ million, 2023-28
Table 6: Coursera Inc: key facts
Table 7: Coursera Inc: annual financial ratios
Table 8: Coursera Inc: key employees
Table 9: 2U Inc: key facts
Table 10: 2U Inc: annual financial ratios
Table 11: 2U Inc: key employees
Table 12: 2U Inc: key employees Continued
Table 13: Udemy Inc: key facts
Table 14: Udemy Inc: annual financial ratios
Table 15: Udemy Inc: key employees
Table 16: Chegg Inc: key facts
Table 17: Chegg Inc: annual financial ratios
Table 18: Chegg Inc: key employees
Table 19: North America exchange rate, 2019-23
List of Figures
Figure 1: North America edtech market value: $ million, 2018-23
Figure 2: North America edtech market category segmentation: $ million, 2018-2023
Figure 3: North America edtech market geography segmentation: % share, by value, 2023
Figure 4: North America edtech market value forecast: $ million, 2023-28
Figure 5: Forces driving competition in the edtech market in North America, 2023
Figure 6: Drivers of buyer power in the edtech market in North America, 2023
Figure 7: Drivers of supplier power in the edtech market in North America, 2023
Figure 8: Factors influencing the likelihood of new entrants in the edtech market in North America, 2023
Figure 9: Factors influencing the threat of substitutes in the edtech market in North America, 2023
Figure 10: Drivers of degree of rivalry in the edtech market in North America, 2023

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