Ecommerce in Consumer Goods, 2022 - Thematic Research

Ecommerce in Consumer Goods, 2022 - Thematic Research

Summary

In this report, we identify the top five themes that will impact the consumer goods sector in 2022. For each theme, we offer a definition of the theme, highlight trends and opportunities, and then give key considerations for brands and manufacturers.

In 2022, the major themes impacting the consumer goods sector will be: Health and Wellness, Future of Work, Digitalization, Easy & Affordable, and ESG.

Scope

• Online engagement intended to drive ecommerce purchases is becoming more sophisticated as consumer interactions increasingly include a wider range of digital tools and elements.
• Ecommerce solutions are now diversifying into sub-channels such as direct-to-consumer (D2C), social media commerce (s-commerce), and quick commerce (q-commerce).
• The key themes and trends for immediate consideration will be centered around consumer demand for sustainability and value in line with convenience.

• Understand multiple themes and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.