Eastern Europe Health and Beauty Market Size, Competitive Landscape, Country Analysis, Distribution Channel, Packaging Formats and Forecast, 2016-2026

Eastern Europe Health and Beauty Market Size, Competitive Landscape, Country Analysis, Distribution Channel, Packaging Formats and Forecast, 2016-2026

Summary

This report brings together multiple data sources to provide a comprehensive overview of the Eastern European health & beauty industry. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

The Eastern European health & beauty industry was valued at $25,955.5 million in 2021 and is forecast to reach $34,481.3 million in 2026. The region is projected to record a CAGR of 5.8% which is higher than the CAGR of the global health & beauty industry at 4.1%, over 2021-26. Skincare was the largest sector, accounting for $5,123 million (19.7% of the overall health & beauty industry) in 2021, and is expected to reach $7,471 million in 2026, registering a value CAGR of 7.8%. Moreover, private labels accounted for a 3.3% share in 2021. hypermarkets & supermarkets was the leading distribution channel in the Americas health & beauty industry in 2021, with a 27.6% share. Rigid plastics was the most used pack material in 2021, accounting for an 41% share in the Americas health & beauty industry.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern European health & beauty industry, analyzing data from 20 countries in the region. It includes analysis on the following -

  • Market Environment: Includes industry size, market size, and growth analysis by sector.
  • High-Potential Countries’ Analysis: Indicates changing share of value consumption of various health & beauty industry by sector across high-potential countries in the Eastern European region. It also provides risk-reward analysis of four countries across Eastern European region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
  • Success Stories: Provides some of the most compelling health & beauty manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the industry, and insights.
  • Competitive Environment: Provides an overview of leading companies in the Eastern European region, besides analyzing the growth of private label in the region.
  • Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe health & beauty industry in 2021. It covers six distribution channels - hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, “dollar stores”, variety stores & general merchandise retailers, and others. Others includes cash & carries & warehouse clubs, vending machines, others.
  • Packaging Analysis*: The report provides percentage share (in 2021) and growth analysis (over 2016-21) for various pack materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of health & beauty industry.
  • Challenges and Future Outlook: Provides the challenges and outlook pertaining to Eastern Europe health & beauty industry.
Reasons to Buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion.
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.


Executive Summary
Part 1: Market Environment
Market Size Analysis - Eastern Europe Compared with Other Regions
Value and Volume Growth Analysis by Region
Eastern Europe Market Growth Analysis by Country
Eastern Europe Market Growth Analysis by Sector
Part 2: High-Potential Countries’ Analysis
Methodology - Identifying High-Potential Countries
Top Four High-Potential Countries in Eastern Europe
Overview of High-Potential Countries in Eastern Europe
Growth Contribution Analysis by Country (1/5)
Growth Contribution Analysis by Country (2/5)
Growth Contribution Analysis by Country (3/5)
Growth Contribution Analysis by Country (4/5)
Growth Contribution Analysis by Country (5/5)
Value Share Analysis of Health & Beauty Sectors
Change in Consumption Levels by Country and Sectors
Per Capita Consumption Analysis
Per Capita Expenditure Analysis
Part 3: Country Deep Dive
Poland: Overview of Health & Beauty Industry
Poland: Market Share Analysis of Top 10 Cities
Poland: Market Share Analysis of Top 10 Cities by Sectors
Poland: Key Trends in Health & Beauty Industry
Turkey: Overview of Health & Beauty Industry
Turkey: Market Share Analysis of Top 10 Cities
Turkey: Market Share Analysis of Top 10 Cities by Sectors
Turkey: Key Trends in Health & Beauty Industry
Romania: Overview of Health & Beauty Industry
Romania: Market Share Analysis of Top Four Cities
Romania: Market Share Analysis of Top Four Cities by Sectors
Romania: Key Trends in Health & Beauty Industry
Hungary: Overview of Health & Beauty Industry
Hungary: Market Share Analysis of Top Eight Cities
Hungary: Market Share Analysis of Top Eight Cities by Sectors
Hungary: Key Trends in Health & Beauty Industry
Part 4: Success Stories
About Case Studies
Case Study: Omorovicza Queen Cleanser
Case Study: Natura Siberica - Micellar Age-Defying Cleansing Milk
Part 5: Competitive Environment
Leading Companies’ Shares in the Eastern European Health & Beauty Industry
Brand Share Analysis of Top Five Companies
Leading Companies in the Eastern European Health & Beauty Industry
Leading Brands in the Eastern European Health & Beauty Industry
Private Label Penetration in the Eastern European Health & Beauty Industry
Part 6: Distribution Analysis
Leading Distribution Channels by Country
Leading Distribution Channels by Sector
Part 7: Packaging Analysis
Growth Analysis by Key Pack Material and Pack Type
Growth Analysis by Closure Type and Primary Outer Type
Part 8: Challenges and Future Outlook
Key Challenges in the Eastern European Health & Beauty Industry
Future Outlook of the Eastern European Health & Beauty Industry
Appendix
Definitions
About GlobalData
List of Tables
Regional comparison: market size, growth, and per capita analysis, 2021-26
Overview of high-potential countries in Eastern Europe
Value share of the health & beauty industry as a proportion of overall sectors by country, 2021
Change in consumption of sector within health & beauty industry (value terms), by country, 2021-26
Poland: volume analysis of top 10 cities by sector, 2021
Turkey: volume analysis of top 10 cities by sector, 2021
Romania: volume analysis of top eight cities by sector, 2021
Hungary: volume analysis of top five cities by sector, 2021
Top five companies’ shares by brand (in value terms) in health & beauty industry, 2021
Private label penetration (in value terms) in health & beauty industry, 2021
Leading distribution channels in Eastern Europe by country, 2021
Leading distribution channels in Eastern Europe by sector, 2021
List of Figures
Annual value growth analysis by region, 2021-26
Annual volume growth analysis by region, 2021-26
Health & beauty market volume growth analysis of countries compared with regional average growth
Country value size and CAGR analysis grid based on regional average
Value and volume growth analysis by sectors in Eastern Europe, 2021-26
Country-level contribution to the growth of the feminine hygiene sector in Eastern Europe, 2021-26
Country-level contribution to the growth of the fragrances sector in Eastern Europe, 2021-26
Country-level contribution to the growth of the haircare sector in Eastern Europe, 2021-26
Country-level contribution to the growth of the make-up sector in Eastern Europe, 2021-26
Country-level contribution to the growth of the male toiletries sector in Eastern Europe, 2021-26
Country-level contribution to the growth of the oral hygiene sector in Eastern Europe, 2021-26
Country-level contribution to the growth of the personal hygiene sector in Eastern Europe, 2021-26
Country-level contribution to the growth of the skincare sector in Eastern Europe, 2021-26
Country-level contribution to the growth of the suncare sector in Eastern Europe, 2021-26
Per capita consumption by sectors in Eastern Europe by country, 2021
Per capita expenditure by sectors in Eastern Europe by country, 2021
Poland: sector shares
Poland: volume share analysis of top 10 cities (%), 2016-21
Turkey: sector shares
Turkey: volume share analysis of top 10 cities (%), 2016-21
Romania: sector shares
Romania: volume share analysis of top eight cities (%), 2016-21
Hungary: sector shares
Hungary: volume share analysis of top five cities (%), 2016-21
Leading companies in the Eastern European health & beauty industry by value sales (% share), 2021
Leading companies in the Eastern European health & beauty industry by value sales ($ million), 2021
Leading brands (inc. private label) in the Eastern European health & beauty industry by value sales ($ million), 2021
Key pack material volume (%) share, 2021
Annual volume growth by pack material, 2016-26
Key pack type volume (%) share, 2021
Annual volume growth by pack type, 2016-26
Key closure type volume (%) share, 2021
Annual volume growth by closure type, 2016-26
Key primary outer type volume (%) share, 2021
Annual volume growth by primary outers, 2016-26

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