Eastern Europe Consumer Health Market Value and Volume Growth Analysis by Region, Sector, Country, Distribution Channel, Brands, Case Studies and Forecast to 2027

Eastern Europe Consumer Health Market Value and Volume Growth Analysis by Region, Sector, Country, Distribution Channel, Brands, Case Studies and Forecast to 2027


Summary

The global consumer health industry was valued at $321.7 billion in 2022 and is expected to generate a CAGR of 3.5% during 2022-27, reaching $382.9 billion in 2027. Eastern Europe was the smallest market in the industry in 2022, with value sales of $10.8 billion. In volume (kg) terms, the region also emerged as the fourth-largest market, with 7.5 million kg. In 2022, Eastern Europe’s per capita consumption of consumer health products (protein powder and protein bars) was 0.03 kg, while its per capita expenditure was $42.4. Chemists/pharmacies was the region’s leading distribution channel for consumer health. GSK led the consumer health industry in the Eastern Europe region in 2022.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe consumer health industry, analyzing data from 19 countries in the region. It includes analysis on the following -
  • Market Environment: Includes sector size, market size, and growth analysis.
  • High-Potential Countries’ Analysis: Indicates changes in the value shares of various consumer health products by sector, across high-potential countries in the Americas region. It also provides risk-reward analysis of four countries across the Americas region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
  • Country Deep Dive: Provides overviews, demographic analysis, and key trends across high-potential countries.
  • Success Stories: This section features some of the most compelling consumer health manufacturers, brands, products, and marketing campaigns in the Americas region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
  • Competitive Environment: Provides an overview of leading consumer health companies in the Americas region, as well as analyzing the penetration of private label in the region.
  • Distribution Analysis: : Provides analysis on the leading distribution channels in the Americas consumer health industry in 2022. It covers nine distribution channels: chemists/pharmacies,
  • parapharmacies/drugstores, e-retailers, direct sellers, hypermarkets & supermarkets, convenience stores, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandiseretailers, and other specialist retailers
  • Select Industry Metrics: Provides data for alternative content including patent analytics, job analytics, and deals analytics.​
  • Challenges and Future Outlook: Provides the challenges and outlook pertaining to the Americas consumer health industry.
Key Highlights

Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the industry in the region

The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances

The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

To gain competitive intelligence about leading brands in the industry in the region with information about their market share and growth rates

Scope
  • The report provides an overview of current consumer health industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
Reasons to Buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates


Executive Summary
Part 1: Market Environment
Market Size Analysis - Eastern Europe Compared with Other Regions
Value and Volume Growth Analysis by Region
Eastern Europe Market Growth Analysis by Country
Eastern Europe Market Growth Analysis by Sector
Part 2: High-Potential Countries’ Analysis
Methodology - Identifying High-Potential Countries
Top Four High-Potential Countries in Eastern Europe
Overview of High-Potential Countries in Eastern Europe
Growth Contribution Analysis by Country (1/2)
Growth Contribution Analysis by Country (2/2)
Value Share Analysis of Consumer Health Sectors
Change in Consumption Levels by Country and Sector
Per Capita Consumption Analysis
Per Capita Expenditure Analysis
Part 3: Country Deep Dive
Poland: Overview of Consumer Health Industry
Poland: Key Trends in Consumer Health Industry
Romania: Overview of Consumer Health Industry
Romania: Key Trends in Consumer Health Industry
Hungary: Overview of Consumer Health Industry
Hungary: Key Trends in Consumer Health Industry
Slovakia: Overview of Consumer Health Industry
Slovakia: Key Trends in Consumer Health Industry
Part 4: Success Story
About Success Stories
Case Study: All Real Nutrition’s Protein Bar
Part 5: Competitive Environment
Leading Companies’ Shares in Eastern Europe Consumer Health Industry
Brand Share Analysis of Top Five Companies
Leading Companies in Eastern Europe Consumer Health Industry
Leading Brands in Eastern Europe Consumer Health Industry
Private Label Penetration in Eastern Europe Consumer Health Industry
Part 6: Distribution Analysis
Leading Distribution Channels by Country
Leading Distribution Channels by Sector
Part 7: Select Industry Metrics
Global Patent Filings
Eastern Europe Job Analytics
Global Deals
Part 8: Challenges and Future Outlook
Key Challenges in Eastern Europe Consumer Health Industry
Future Outlook of Eastern Europe Consumer Health Industry
Appendix
Definitions
Methodology
About GlobalData
List of Tables
Annual value growth analysis by region, 2022-27
Annual volume growth analysis by region, 2022-27
Value growth analysis of countries compared with regional average growth
Country value size and CAGR analysis grid based on regional average
Value growth analysis by sector in Eastern Europe, 2022-27
Country-level contribution to growth of OTC healthcare in Eastern Europe, 2022-27
Country-level contribution to growth of sports and active nutrition in Eastern Europe, 2022-27
Country-level contribution to growth of vitamins and dietary supplements in Eastern Europe, 2022-27
Per capita consumption of sports and active nutrition by segment in Eastern Europe, by country, 2022
Per capita expenditure by sector in Eastern Europe, by country, 2022
Poland: Sector share
Romania: Sector share
Hungary: Sector share
Slovakia: Sector share
Leading companies in the Eastern Europe consumer health industry by value % share, 2022
Leading companies in the Eastern Europe consumer health industry by value sales ($ million), 2022
Leading brands (and private label) in the Eastern Europe consumer health industry by value sales ($ million), 2022
Total OTC healthcare patent filings for key markets, 2022
Total job postings in consumer health industry by company, 2022
Job postings in consumer health industry by theme, 2022
List of Figures
Regional comparison: Market size, growth, and per capita analysis, 2022-27
Overview of high-potential countries in Eastern Europe
Value shares of consumer health sectors as proportions of overall industry, by country, 2022
Change in consumption of sectors within consumer health industry (value terms), by country, 2022-27
Top five companies’ shares by brand (in value terms) in the consumer health industry, 2022
Private label penetration (in value terms) in the consumer health industry, 2022
Leading distribution channels in Eastern Europe by country, 2022
Leading distribution channels in Eastern Europe by sector, 2022

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