EMEA (Europe, Middle East and Africa) Gambling and Betting Sponsorship Landscape- Analysing Biggest Deals, Latest Trends, Top Sponsor Brands and Sponsorship Sector, 2022 Update

EMEA (Europe, Middle East and Africa) Gambling and Betting Sponsorship Landscape- Analysing Biggest Deals, Latest Trends, Top Sponsor Brands and Sponsorship Sector, 2022 Update

Summary

A complete overview of the gambling & betting sector across the EMEA region. The report includes market insight and sector and brand analysis.

The brand’s largest deal is with UEFA which is worth in total $120 million. Included in the deal is the right for Sportradar to serve as an official integrity partner which covers all UEFA properties including the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League. The highly recognized global brand has chosen to spend the vast majority of its sport sponsorship funds on three separate deals with UEFA, the International Tennis Federation and the NBA. The largest deal in the United Kingdom is Sportradar’s deal with UEFA, the deals cover many nations across the EMEA region including the United Kingdom. Most gambling & betting deals in the United Kingdom are in soccer. There is currently a total of 319 active soccer partnership deals in place with highly recognized soccer teams and events. Soccer is estimated to receive $433.77 million more in sponsorship investment than the second placed sport, basketball. Gambling & betting companies have been able to strike deals with many soccer teams across the whole region but especially in Europe with teams that include FC Barcelona, Atletico de Madrid and FC Bayern Munich. Many of these agreements are primary shirt sponsorship deals which are subsequently highly lucrative.

A detailed overview of the gambling & betting sector across the EMEA region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Scope

• The report looks to offer a detailed insight into the gambling & betting sector across the EMEA region. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

Reasons to Buy

• For those wanting an in-depth analysis of how the gambling & betting sector across the EMEA region performed in the sports sponsorship industry, in the sense of both business and popularity.