Dunelm, United Kingdom (UK) (Home) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Dunelm’s UK home shoppers are predominantly female (58.9%), and it is especially popular among boomers, with 49.1% of its shoppers fitting this demographic. Dunelm has outperformed the home market in recent years, with its UK market share growing from 2.9% in 2016 to 3.5% in 2021, though this was a slight fall versus 2020 (3.7%) as it excelled during the COVID-19 lockdowns, aided by its well-established online presence. Dunelm’s performance has been aided by its close collaboration with suppliers that helped minimize disruption in its supply chain, enabling it to manage the mix of products across price brackets.
Scope
- Dunelm’s easily accessible stores and selection of affordable offerings appeal to shoppers
- Dunelm’s market share has consistently grown since 2016, except for a dip in 2021 as consumer behavior normalized
- Dunelm's focus on sustainability and working with suppliers supported its growth in 2022
- Gain comprehensive knowledge on Dunelm's business and develop a competitive advantage
- Investigate current trends in the UK Home market to identify the best opportunities to exploit
- Analysis of key players in the Home market segment in UK
- Executive Summary
- Retailer’s Shopper profile
- Home shopper profile
- Where UK consumers buy home products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Sales and market shares
- Home market
- Retailer’s market share
- Top 10 retailers’ market share
- Retailers’ share of shoppers
- Market positioning map
- Contacts
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