Drogasil, Brazil (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning
Summary
Drogasil operates across 1 452 outlets across Brazil, making it highly accessible to consumers in the country, which aids its leading market position Its omnichannel operations specialising in multiple segments of the health and beauty sector makes it one of the most sought after retailers in the country.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
- Millennials and lower income groups form the core customer base for Drogasil
- Increased focus on Digital Health Transformation is driving Drogasil’s overall growth
- New launches, improved supply chain & digitization of customer interaction signals a positive outlook for Drogasil
- Gain a comprehensive knowledge on Drogasil's business and develop a competitive advantage
- Investigate current trends in the health and beauty market to identify the best opportunities to exploit
- Analysis of key players in the health and beauty segment in Brazil
- Executive Summary
- Retailer’s Shopper profile
- Health & Beauty shopper profile
- Where Brazilian consumers purchase food & grocery
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Health & Beauty market
- Drogasil’s market share
- Top 10 retailers’ market share
- Market positioning map
- Contacts
Research Assistance
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