Digitalization - MegaTrend Overview and TrendSights Analysis, 2023
Summary
This report assesses future developments and technological impacts of the Digitalization mega-trend on brands and consumers
Digitalization is a uniquely interactive mega-trend in that its trends crossover with many other mega-trends. Its impact is felt across all consumer trends and sectors.
Scope
- Health concerns and online scam fear is boosting demand for improvements in informed shopping tools.
- Gen Z and Millennials are driving digitalization, with the Middle East & Africa and Central & South America being the key regions, given these regions have younger demographics.
- Millennials are the most ingredient-conscious consumer group, while Gen Z are most influenced by social media recommendations.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
- TrendSights: Digitalization
- Trend Snapshot
- Trend Analysis
- What?
- Why?
- How?
- Who?
- Take-Outs and Implications
- What Next?
- Contact us
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