Digital Therapeutics - Thematic Intelligence

Digital Therapeutics - Thematic Intelligence


Summary

Digital therapeutics (DTx) is a segment of solutions within the wider digital health landscape that delivers evidence-based therapeutic interventions to prevent, treat, or manage disease. Subject to different degrees of clinical evaluation and regulatory oversight, DTx products are driven by software programs and delivered across a range of devices from smartphones to virtual reality (VR) headsets. DTx could be the future of patient-centric healthcare, able to provide personalized programs to patients anywhere and at any time, even removing the need for medications for some indications.

DTx provides many benefits to both patients and providers

Digital therapeutics (DTx) is a segment of solutions within the wider digital health landscape that delivers evidence-based therapeutic interventions to prevent, treat, or manage disease. Subject to different degrees of clinical evaluation and regulatory oversight, DTx products are driven by software programs and delivered across a range of devices from smartphones to virtual reality (VR) headsets. DTx could be the future of patient-centric healthcare, able to provide personalized programs to patients anywhere and at any time, even removing the need for medications for some indications.

Reimbursement is crucial for the widespread adoption of DTx

There is widespread uncertainty from both healthcare authorities and payors about the value of DTx, which is staunching the market. Lengthy processes and unclear requirements have made reimbursement difficult to navigate, limiting patient access. The most prominent example of the importance of reimbursement is the bankruptcy of Pear Therapeutics. The company was estimated to be worth of $1.6 billion in 2021, then fell to a total auction price of $6 million in 2023 as Pear Therapeutics failed to generate sufficient reimbursement for its products while also struggling with unstable market conditions and high R&D costs. The company’s bankruptcy proves that regulation is only the first challenge for DTx manufacturers, and without change, other players may also fail soon.

Evolving regulatory and reimbursement pathways

Healthcare authorities worldwide are addressing the lack of regulatory and reimbursement pathways for digital health technologies such as DTx. Health authorities in Germany, Belgium, and France have established frameworks, that those in other countries, such as South Korea, are trying to emulate. In the US, progress in reimbursement through Medicaid and Medicare may improve depending on the success of newly introduced bills, while changing regulations in the UK following Brexit could lead to increased approvals. Although the regulatory landscape is currently divided, increasing international cooperation on the regulatory standards of digital health would improve patient access to safer and more effective DTx in the future.

Key Highlights

This report consolidates GlobalData’s latest thinking and forecasts around how the healthcare, macroeconomic, technology, and regulatory trends will impact the digital therapeutics market, as well as providing insights into the leading players and future disruptors across the value chain.

The report is designed to provide strategic planners, competitive intelligence professionals and key stakeholders in the pharmaceutical industry a clear view of the opportunities and risks over the foreseeable future for digital therapeutics.

Scope
  • A focused chapter on the key healthcare, technology, macroeconomic, and regulatory trends impacting digital therapeutics, and a review of the ways in which these trends will accelerate or hinder the market.
  • Market analysis of approved and reimbursed digital therapeutic products by region.
  • Case studies providing in-depth insight into some of the most recent and most influential developments in digital therapeutics.
  • Product profiles of disruptive digital therapeutic products across key therapeutic areas.
  • Review of leaders and disruptors across the key therapeutic areas that digital therapeutics are indicated for.
Reasons to Buy
  • Understand the key trends accelerating or hindering the digital therapeutics space.
  • Review of leaders and disruptors across the digital therapeutics value chain.
  • Understand recent and influential developments in digital therapeutics.
  • View a regional analysis of the current digital therapeutics market and a breakdown of regulatory and reimbursement pathways for digital therapeutics worldwide.


Executive Summary
Players
Technology Briefing
DTx are part of the wider digital health technology landscape
Trends
Healthcare trends
Technology trends
Macroeconomic trends
Regulatory trends
Market analysis
DTx by region
DTx cleared for use in the US
DTx reimbursed in Europe
DTx available in APAC
Product Profiles
Cardiovascular
CureApp’s CureApp HT hypertension adjunctive treatment app
My Mhealth’s myCOPD app for COPD self-management
Central nervous system
Akili’s EndeavorRX for ADHD
Big Health’s Sleepio for insomnia
Big Health’s Daylight for anxiety
GAIA’s Deprexis for depression
GAIA’s Vorvida for alcohol addiction
Immunology
Sidekick Health’s platform for managing chronic inflammatory illnesses
Ampersand Health’s MyIBD Care mobile app
Metabolic disorders
DarioHealth’s Dario blood glucose monitoring system for diabetes
Better Health’s AspyreRx for type 2 diabetes
Musculoskeletal
AppliedVR’s RelieVRx for chronic low back pain
Vivira Health Lab’s ViViRA for knee, hip, and back pain management
Oncology
Cankado’s CANKADO PRO-React Onco for cancer
Voluntis’s Oleena for cancer patients
Women’s Health
HelloBetter’s HelloBetter Vaginismus Plus
NaturalCycles’s Natural Cycles mobile app
Signals
Partnerships
Venture financing
Mergers and acquisitions
Hiring trends
Social media trends
Case Studies
Pear Therapeutics: a lesson for future DTx developers
AmerisourceBergen is supporting the integration of H2O Therapeutics’s Parky DTx app within healthcare systems
Axena Health’s Leva Pelvic Health DTx improves the quality of life for women struggling with incontinence
Ampersand Health has developed digital therapies for long-term inflammatory conditions
Boehringer Ingelheim and Click Therapeutics partner to treat schizophrenia
Value Chain
Cardiovascular
Central Nervous System
Immunology
Metabolic Disorders
Musculoskeletal Disorders
Oncology
Women’s health
Companies
Public companies
Private companies
Appendix
Abbreviations
Further Reading
GlobalData Reports
Bibliography
About the Authors
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Healthcare trends impacting the DTx space
Table 2: Key technology trends impacting the DTx space
Table 3: Key macroeconomic trends impacting the DTx space
Table 4: Key regulatory trends impacting the DTx space
Table 5: DTx available in the US
Table 6: Products currently included in, and products since removed from, the DiGA directory
Table 7: DTx available for reimbursement in Belgium, Denmark, Switzerland, France, Sweden, and the UK
Table 8: DTx available in APAC
Table 9: Examples of recent non-pharma DTx partnerships
Table 10: Examples of pharma DTx partnerships
Table 11: Examples of DTx financing deals
Table 12: Examples of DTx M&A transactions
Table 13: Public DTx companies
Table 14: Private DTx companies
Table 15: GlobalData Reports
List of Figures
Figure 1: Examples of leading players in the DTx space
Figure 2: DTx are part of the wider digital health technology landscape
Figure 3: According to the DTA, products claiming to be a DTx must adhere to the following principles
Figure 4: Breakdown of DTx available in the US by therapy area
Figure 5: Reimbursed DTx in Europe
Figure 6: Breakdown of currently available DiGAs by therapy area
Figure 7: CureApp HT hypertension adjunctive treatment app
Figure 8: myCOPD app
Figure 9: EndeavorRx and EndeavorRx Insight apps
Figure 10: Sleepio app
Figure 11: Daylight app
Figure 12: Deprexis app
Figure 13: Vorvida
Figure 14: Sidekick health app
Figure 15: My IBD app
Figure 16: Dario blood glucose monitoring system connected to a smartphone
Figure 17: ApsyreRx app
Figure 18: The RelieVRx eight-week curriculum
Figure 19: ViViRA app
Figure 20: Cankado website
Figure 21: Oleena app
Figure 22: HelloBetter Vaginismus Plus
Figure 23: Natural Cycles app
Figure 24: M&A deals involving DTx companies, Q1 2021–Q2 2023
Figure 25: DTx-related job trends by quarter, 2019–23
Figure 26: DTx-related social media trends by quarter, 2019–23
Figure 27: Word cloud with trends related to DTx from social media discussions
Figure 28: Examples of popular posts related to DTx by influencers
Figure 29: Pear Therapeutics’s reSET DTx
Figure 30: AmerisourceBergen’s DTx Connect platform
Figure 31: The Leva Pelvic Health System
Figure 32: Ampersand Health’s My IBD Care
Figure 33: DTx value chain
Figure 34: Examples of DTx players in cardiovascular indications
Figure 35: Examples of DTx players in CNS indications
Figure 36: Examples of DTx players in immunology indications
Figure 37: Examples of DTx Players in metabolic disorders
Figure 38: Examples of DTx players in musculoskeletal disorders
Figure 39: Examples of DTx players in oncology indications
Figure 40: Examples of DTx players in women’s health
Figure 41: Our five-step approach for generating a sector scorecard

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