Diageo plc - Company Overview and Analysis, 2023 Update
Summary
Company Analysis 2023: Diageo plc, reports key findings as of 14th June, 2023 based on market analysis and brand diversification by industry and geography.
Diageo plc (Diageo) is a UK-based producer, majorly selling alcoholic beverages and non-alcoholic beverages. The company also has a marginal presence in the food industry. Diageo operates its business across Africa, Asia, West Europe, North America, and other regions. Africa accounted for more than 50% of the company’s value sales in 2022. GlobalData’s thematic scorecard shows that Diageo is actively investing in ESG, digitalization, blockchain, and merger & acquisition themes.
Scope
Diageo has major presence in Africa
Sales of alcoholic beverages are set to grow the fastest in Asia
Diageo to focus on ready-to drink (RTD) portfolio to tap growth in North America region
Diageo capitalized on premiumization trend to boost sales
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