Denmark Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights

Denmark Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights


Summary

Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the Beer and Cider market performance

Scope
  • With the reopening of international borders in 2022, Danes began shopping for cheaper beer and cider from bordering towns, where alcohol taxes are lower. The rising cross-border trade in towns such as Schleswig-Holstein in Germany suppressed retail sales in Danish retail outlets.
  • The resumption of nightclubs and late-night alcohol sales boosted beer & cider sales in 2022. The lifting of restrictions on crowds in social gatherings, and the resumption of international and regional cultural and sports events, such as the FIFA Football World Cup 2022, also had a positive impact on Denmark’s beer & cider market.
Reasons to Buy
  • Gain an in-depth understanding of the dynamics and structure of the Danish beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Danish beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Introduction
    • Executive Summary
    • Industry Snapshot
    • Sector Snapshot
    • Beer & Cider Volume and Value Growth Projections
    • Enablers and Inhibitors of Beer & Cider Growth
  • Category and Segment Insight
    • Beer & Cider Winners and Losers
    • Beer Category Overview
    • Beer - Beer Type Evolution
    • Flavor Dynamics - Beer
    • Craft Beer Segment Dynamics
    • Cider Category Overview
    • Cider - Cider Type Evolution
    • Flavor Dynamics - Cider
    • Brand vs. Private Label Dynamics
    • Price Segmentation
    • Alcoholic-Strength Segment Dynamics
    • Beer: Emerging Trends & Opportunities
    • Cider: Emerging Trends & Opportunities
  • Company and Brand Insight
    • Leading Company Profile - Carlsberg Denmark
    • Leading Company Profile - Royal Unibrew
    • Leading Company Profile - Harboes Bryggeri A/S
    • Tier 2 Companies - Key Callouts
    • Top Beer & Cider Brand Dynamics
    • Brand Spotlight Case Studies - How to Win
    • Brand Spotlight Case Studies - How to Learn
    • Job Analytics - Themes Evolution
    • Job Analytics - Total Jobs
    • Global Patent Filings
  • Distribution Insight
    • Beer & Cider Channel Dynamics
    • Beer & Cider Sub-Channel Dynamics
    • Price Point Analysis
  • Packaging Insight
    • Packaging Snapshot
    • Packaging Material Snapshot
    • Packaging Type Snapshot
    • Packaging Innovations in 2022
  • Consumer Insight
    • Key Drivers Influencing Beer & Cider Consumption
    • Moderation & Avoidance
    • Value for Money
    • Novel & Experimental
  • Actionable Insights
  • Appendix
    • Category Definitions
      • Beer & Cider Sector Definitions
      • Category Definitions: Beer
      • Category Definitions: Cider
  • Packaging Definitions
  • Channel Definitions
  • Research Methodology
    • Research Methodology - Overview
    • Primary Research
    • Industry Research
    • Intelligence Tools
    • Pricing Sources
    • Value Methodology
    • Forecast Methodology - Introduction
    • Forecast Methodology - Process
    • Forecast Methodology - Price Elasticity
    • Forecast Methodology - Technical USPs
    • Forecast Methodology - Review Process
    • Forecast Methodology - Case Study

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